55-INCH WIDE ATV MARKET HEATING UP
Polaris recently released the answer to a question few realized they were asking when it showed us the beefed up 55-inch wide Sportsman and Scrambler XP 1000 S.
The wider stance of these two ATVs is more suited for wide-open desert trail ripping than most of the trail systems across North America that accommodate standard width ATVs. However, Polaris saw a gap in the market that presented an opportunity - and so here we are.
This isn't uncommon for Polaris. Without question, the company is the leader in introducing innovative off-road products and, in many cases, creating entire market segments. This 55-wide thing leaves us wondering when or if other competitors will respond. Let's explore the potential of seeing a 55-inch wide Can-Am Outlander or Renegade.
Polaris brought us the Scrambler - the first of its kind - but then Can-Am took it to the next level, building the fully independently suspended Renegade with monster power. The Renegade was decidedly aimed at recreational trail riders who had little need for an ATV that could handle work duties. It took a bit of time but Polaris soon morphed the legendary Scrambler into what we have today - a direct competitor for the Renegade.
We've seen this play out in the 6x6 category with Can-Am's response to Polaris' Big Boss. The Outlander 6x6 is as much pure performance as it is a capable worker. In fact our test pilots have noted they've forgotten at times there's an extra set of wheels out back while they blast through trails and down fire roads.
We anticipated Polaris would revamp its Big Boss to match this level of performance, but alas, the most recent update to the Big Boss was less than exciting and aimed firmly at work duties more than fun.
This isn't to say Polaris is behind the times. In fact it sometimes feels like we're waiting for Can-Am in a big game of catch-up, but more realistically, Can-Am seems to take carefully measured steps in responding to competitors while still engaging in the demand for high performance vehicles to meet the demands of the global marketplace.
If Can-Am does decide to offer a response to the 55-inch wide XP 1000S, it's more likely that instead of presenting two high-performance variations, Can-Am would focus on its highest performance ATV and introduce a 55-inch wide Renegade 1000 first.
The biggest obstacle for this 55-inch market is price. To move from a Scrambler 850 up to the Scrambler XP 1000S you're looking at almost a $5,000 (US) premium. To be competitive - at least against a Scrambler, the Renegade would have to land in this price range, too.
Remember, the Renegade X MR 1000R already tips the scales at over 15 grand US. The point is, although this may be a tad outside most shoppers' budgets, there's a very slim specialized market here that seems to have the cash to spend and Can-Am may just be patiently sitting back to see how the XP 1000 S will be received before it makes its next move.
More Like This
UPCOMING DIRTTRAX AIRTIMES
LATEST VIDEOS View All
FULLY DECKED OUT KRX 1000!
May 26, 2020
Our Kawasaki KRX 1000 Just Arrived With A Ton of Awesome Aftermarket Stuff!
Defender 6X6: Everything We We Like and Don't Like
May 20, 2020
We've had our Can-Am Defender 6x6 since last fall and have had the opportunity to do some ...
2020 Polaris RZR PRO XP 4 Ultimate Overview
May 14, 2020
We just got a brand new 2020 Polaris RZR PRO XP 4 Ultimate featuring the 181 horsepower turbocharged ...
MAD-RAMPS: The best all-in-one solution for transporting your ATV or UTV
May 7, 2020
Luke reviews the innovative ATV and UTV pivoting ramp loading system from MAD-RAMPS. The outboard ...
ARGO Aurora 950 SX 8x8 Impressions and Overview
May 4, 2020
Luke's had the entire winter to use our Aurora 950 SX 8x8 outfitted with a plow, a track kit ...
Top Gear View All
December 23, 2019
New Mirror for Yamaha Wolverine & YXZ1000R
A new Yamaha center mirror and mounting bracket are available for Wolverine X2/X4 and YXZ1000R and SS models, providing superior optical ...
Ask Motorhead View All
April 18, 2017
WILDCAT TRAIL VS. WILDCAT SPORT
Would you be happier with a Wildcat Trail or would you go for a Wildcat Sport if you had your choice?
Headlines View All
May 28, 2020
POLARIS SALUTES AMERICAN HEROES
Patriotic Campaign Recognizes All Types of American Heroes by Sharing the Stories of Polaris Owners and Dealers Making Significant ...
Tourism View All
November 17, 2017
WIN AN OFF-ROAD FAMILY ADVENTURE GETAWAY
Win an Off-Road Family Adventure Getaway at Spearhead Trails in beautiful Southwest Virginia.