ATV Sales Miraculously Tied to UTV Sales
If you ask the ATV makers who build both side-by-sides and ATVs how business is going, you'll get varying answers.
For sure there'll be complete agreement on the fact the SxS biz is carrying the day with consumers and especially for Polaris with the red hot sales success of the RZR and its many variations.
Frankly, it looks like the more models an OEM builds in the UTV segment, the stronger its bottom line is. Right now Polaris, Arctic Cat and Can-Am are leading with the number of UTVs in their product repertoires and all claim to have very strong sales across their product lines.
We have little doubt this is true. These are the same companies that are bringing new models and features to the marketplace, not just with side-by-sides but with ATVs, too.
It's interesting to note that once-dominant Suzuki has almost dropped off the map with recognition in the ATV biz - and this is the only one of the Big-7 manufacturers that is not building any kind of UTV product.
Honda offers the limited appeal Big Red and we have no idea how it's overall sales are going but dealers are telling us the long-established brand is having a tough time in showroom comparisons with those OEMs offering new models and especially an array of SxS equipment.
Kawasaki has a wide model selection of Mule and Teryx products, and although not promoting much, seems to be holding its market share.
An exception here is powerful Yamaha, arguably the ATV market leader. Because of legal hassles, it has reduced Rhino availability significantly but continues to advance its ATV sales and strong market share upswing.
More Like This
UPCOMING DIRTTRAX AIRTIMES
LATEST VIDEOS View All
2022 Maverick X3 Max X RS Turbo RR Overview
October 13, 2021
We had a 2022 Can Am Maverick X3 Max X RS Turbo RR with Smart-Shox dropped off at the office ...
EPIC YAMAHA RMAX 1000 ADVENTURE
October 10, 2021
Special Correspondent Matt Lester tests the capabilities of Yamaha's Wolverine RMAX 1000 UTVs ...
Riding with Elvis Stojko and Dean McDermott
October 7, 2021
World Champion figure skater and Olympic Silver Medalist for Canada Elvis Stojko and Dean ...
MBRP Cat-Back Dual Rear Exit Truck Exhaust
September 30, 2021
Nothing compares to the rumble of a performance exhaust and your daily driver shouldn't be ...
Top Gear View All
October 18, 2021
Portable Gas-Powered Winch
Portable Winch Co., a Canadian Company, sent the Dirt Trax crew a gas-powered winch to put to use and we've been impressed with the ...
Ask Motorhead View All
April 18, 2017
WILDCAT TRAIL VS. WILDCAT SPORT
Would you be happier with a Wildcat Trail or would you go for a Wildcat Sport if you had your choice?
Headlines View All
October 7, 2021
CFMOTO Canada Contest Winner Announced
Presentation of the CFORCE 1000 Overland prize to the winner Emmanuel Landry
Youtube Nation View All
August 14, 2021
2021 Can-Am Commander 1000R XT-P Test Review
Our good friends at UTV On Demand had a chance to evaluate the 2021 Commander 100R XT-P and put together this detailed in-depth review. ...