Yamaha launches new advertising campaign to include real world Yamaha owners

For years Yamaha Motor Canada has been asking “What kind of Yamaha are you?” and more and more Canadians are answering back. So much so, that for 2011, Yamaha plans to include pictures of real world Yamaha owners in their promotional materials.

“We agreed it was the next logical step to our advertising strategy,” says Yamaha’s National Manager, Marketing, Tim Kennedy. “In our first run of ‘What kind of Yamaha are you?’ we used generic images; last year we featured Yamaha celebrity figures like motocross champion Colton Facciotti and Facts of Fishing’s Dave Mercer. Now we want to showcase those who have walked into a dealer and purchased a Yamaha. It’s a great way to bring a ‘real world’ perspective to our products.”

Yamaha is currently creating advertisements for every product group (motorcycle, ATV, side by side, snowmobile, marine, and power product) and searching for just the right “This is my Yamaha” candidates.

Do you want to show the pride of ownership of your Yamaha with the rest of Canada? If so, please submit your favourite photos to their Facebook Fan page, facebook.com/YamahaMotorCanada.

The Rockstar Makita Suzuki duo of Josh Creamer and Dustin Wimmer weren’t the only Suzuki riders who enjoyed Round 9 of the AMA ATV Motocross championship, held at the Unadilla Valley Sports Center in New Berlin, NY. Suzuki amateur riders took an outstanding 17 podium finishes in all, and four won their classes.

Corey Snapp swept both motos en route to the Production A victory and was joined on the podium by fellow Suzuki rider Zack Sondgeroth. Other Suzuki race winners included Brian Johnson in the College 16-24 class, Rich Stambach in the Junior 25 Plus class, which also saw Chase Cunningham take third overall, and Brian Kinczfogel in the Schoolboy Sr. 14-17 class, where he was joined on the podium by Rie Parvin. In the 90 Modified 8-15 class, Hunter Titus took second overall.

In the Pro-Am Production class, promising up-and-coming riders Jeffrey Rastrelli and Chase Snapp took second and third, respectively, with strong outings in both motos aboard the championship-winning Suzuki QuadRacer R450s. In the Pro-Am Unlimited Class, the roles were reversed, with Snapp taking the second spot and Rastrelli in third.

Representing Suzuki on the podium in the 450 C class was second-place finisher Ryan Wheeler and third place finisher Nick Weaver. Wheeler added another second place to his weekend in the 4-Stroke C class.

Suzuki riders made the podium in two of the three Open classes. William Lloyd took third overall in Open B, while David Henderlite took third overall in Open C.

Suzuki amateur riders will be ready to take more wins at Round 10 of the AMA ATV Motocross championship, which will take place July 31 – August 1 at Red Bud MX in Buchanan, Michigan.

Suzuki Motor Corporation is celebrating 50 years of international racing this year, and to commemorate this milestone American Suzuki Motor Corp. is printing five collectable cloth stickers, one for each racing discipline of Superbike, ATV, Off-Road and Motocross plus a special gold anniversary sticker.

The celebration kicks off this weekend with the release of a limited number of special gold commemorative 50th Anniversary stickers. These special stickers will be handed out at the Suzuki display at Laguna Seca Superbike event and at the Washougal Motocross pits. This special gold sticker will continue to be distributed at select events throughout the summer.

The next release will be a limited-edition Road Racing sticker honoring Suzuki’s long list of American champion riders and motorcycles. This sticker will be distributed at the VIR round of AMA Superbike Series in Alton, Va. in mid-August.

Also in August, Suzuki will release a commemorative sticker that honors Suzuki’s successful ATV racing history. The sticker will be distributed at the final round of the AMA Pro ATV MX series at Loretta Lynn’s Ranch in Hurricane Mills, Tenn.

Motocross Racing is highlighted with the September release of the fourth limited-edition sticker. Suzuki has a long and storied history of winning races with their revolutionary stable of dirt bikes. This limited-edition sticker will be available at the Pala Raceway for the final round of the 2010 Lucas Oil Outdoor MX Series.

October honors off-road racing at its finest, with the tough and wooded racecourses that really put machines to the test. Suzuki has done well in the woods with both their dirt bikes and ATVs. Look for this release at the final Ironman round of the 2010 GNCC series.

Suzuki has had an incredible history of racing throughout the world and in the United States. These special commemorative racing stickers are a way of highlighting those achievements and celebrating the success of the riders and the machines.

Suzuki is pleased to announce its first big wave of several new models for the 2011 model year. In addition to the launch of these new motorcycles and ATVs, American Suzuki is also celebrating its 50th anniversary of international racing this summer.

“We are excited to launch a significant number of new units for the 2011 model year, while at the same time we celebrate a half-century of racing,” said Steve Bortolamedi, Senior Communications Manager at American Suzuki. “Our products are truly the result of time spent on racetracks all over the world,” Bortolamedi adds.

Suzuki will soon ship the 2011 V-Strom 650 ABS, 2011 DR650SE, 2011 DR-Z400S, 2011 Hayabusa, 2011 Boulevard S40, 2011 RM-Z250, 2011 RM-Z450, 2011 TU250 and the 2011 Boulevard M109R and Boulevard M109R Limited. In addition Suzuki is also releasing a 2010 RM85 for those up-and-coming motocross riders out there.

Suzuki is also announcing more ATV models for the 2011 model year, including the 2011 KingQuad 400ASi, the KingQuad 400FSi and the new 2011 KingQuad 500AXi. These models come hot on the heels of the previously announced 2011 KingQuad 750AXi and 750AXi Power Steering and 2011 KingQuad 500AXi Power Steering.

The KingQuad 400 models have been revised and both the 400ASi and 400FSi boast a new EFI system and a digital speedometer. The KingQuad 400ASi is offered in black, white, yellow and is also available in Realtree Hardwoods HD enhanced camouflage. The 2011 KingQuad 400FSi is also available in the same variety of color schemes as the KingQuad 400ASi.

Suzuki will offer a completely new offering for 2011; a non-power-steering KingQuad 500AXi, which is available in yellow, black, white and Realtree Hardwoods HD enhanced camouflage.

Round nine of the AMA ATV Motocross Championship at Unadilla, New York, proved to be another great weekend of racing for the Rockstar Makita Suzuki ATV team.

Utilizing their race-proven QuadRacer R450s, points-leader Josh Creamer added another win to his already impressive season, while defending champion Dustin Wimmer logged another consistent second-place finish.

“I couldn’t ask for anything more from my quad or my team,” Creamer said. “I just want to keep this momentum going and finish off the season on top!”

The weekend started in excellent fashion for Wimmer. The two-time series champion won the fastest qualifier award and looked poised for a great result.

When the gates fell on the first moto, Wimmer had a second-place start while Creamer was just a few spots back. As the race wore on, Wimmer continued to chase after the leader while Creamer moved into the third spot. However, time had run out for Wimmer and Creamer, who would cross the line in second and third, respectively.

The start of moto two saw both of the Rockstar Makita Suzukis in the top five by the end of the first lap. This time, however, it was Creamer in second.

As Creamer embarked on a race-long battle for the lead, Wimmer was battling for fourth on the notoriously rough track. Creamer and the QuadRacer R450 were able to power into the lead and hold on to the finish, while Wimmer kept it consistent, finishing in fourth.

For Creamer, the 3-1 moto scores were enough to give him his sixth overall victory of the year, while Wimmer’s 2-4 moto scores gave him second, putting the Suzuki QuadRacer R450 in the top two spots of the podium.

“The QuadRacer R450 worked out really well and overall it handled good throughout the track!” said Wimmer. “I got two good holeshots and the first race went pretty well. I came out second, but couldn’t make up any ground and stayed there the whole moto. In the second moto, I ended up fourth. It was pretty hard to pass and the track was rough, but overall, the race went well.”

“It was a great race,” said Yoshimura R&D of America’s Marketing Manager Kory Ellis, who overseas the team. “Josh and Dustin both got on the podium, the QuadRacer R450 continued to work great, and with two races left in the season, hopefully we will have the championship wrapped up by the next round!”

Creamer leads Wimmer in the championship points by 30 points as the series heads into Buchanan, Michigan for Round 10 of the AMA ATV Motocross Championship at the famed Red Bud MX track.