Bosski Sizzling in the Sunbelt

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Press Release –

Consumers in Texas, Arizona, and Florida will be excited to learn the award winning line of ATV Wagon trailers is at a dealer near them. In the last few months, over 30 new dealers have started stocking the trailers in the sunbelt section of the US.

Keith Evans of Bosski elaborates on the new growth of the product, “I think that more and more powersport dealers realize they are a unique, specialty store. These dealers want to carry products you can’t get at the big box stores or even the OEM dealer down the street, so they are looking for ways to increase their profits with a specialized product like ours”.

A large portion of the expansion is due to Bosski’s partnership with the Ride Now Powersports Group. Ride Now Powersports based in Tempe, Arizona is the largest powersports retailer in the US. They started with one store in 1989 as Arizona Motorsports, and today, it owns and operates 31 stores in six states.

“We are excited to get these trailers out to the dealers. We have found consumers are looking for something better then a plastic cart, and Bosski delivers with high performance trailers people want,” says Wayne Gaylord, the Central Purchasing Coordinator for Ride Now Powersports

Bosski is giving dealers something to cheer about– ATV sales are down, but ATV Wagon trailer sales are up. The company reports that for dealers who sold their trailers in ’06 compared to ’07, these dealer sales are up 30% on average at each store.

ATV Wagon trailers show no signs of slowing down due to a few trends in the market: UTV sales explosion, the expanding 2-Up market & the ever increasing engine cc size of ATVs. The average Side-by-Side machine can tow 1500 lbs, where the average quad can tow less than 1000 lbs. With a 2-Up ATV, these units have much less cargo rack space, and with 2 riders, the potential to want to bring twice as much stuff in the woods. Finally, the largest and fastest growing market of ATVs is the over 500cc segment. Bigger quads demand bigger tow-behind ATV trailers.

The Navy Seals, BLM, National Forest Service, National Parks and Hatfield McCoy Trail System are just a handful of the groups who depend on the durability and dependability of Bosski built trailers.


Dirt Trax Online
Dirt Trax Online
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