CFMOTO Canada ANNOUNCES BRAND PARTNERSHIP WITH LUCAS OIL

CFMOTO Canada is proud to announce a new Brand Partnership with Lucas Oil. This new association will have Lucas Oil become the Official Oil and Fuel Treatments of CFMOTO Canada’s entire product line.
CFMOTO Dealers across Canada will become Lucas Oil outlets with access to the entire Lucas Oil product line. Additionally, Lucas Oil will be working with CFMOTO at select shows and racing events.

CFMOTO Brand Ambassador and MAVTV Motorsports Personality Kevin Cullen says “Lucas Oil’s unmatched commitment to the motorsports and powersports category is simply the biggest in the business! I am extremely happy to have this new relationship added to the CFMOTO Product line”

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Matthew Irvine of Lucas Oil Products Canada says “We are very excited to be a part of the growth and success of CFMOTO and look forward to a long and prosperous relationship for both parties. Lucas Oil’s brand recognition and quality partnered with CFMOTO’s highly engineered products is definitely a winner!”

Carl Patoine, President of CFMOTO Canada, says “Lucas Oil Products are all about Performance and so is CFMOTO. This partnership is going to take performance and reliability to the next level! Our Customer is King and we only want to deliver the Best to them!”

CFMOTO: A WORLD LEADER
Founded in 1989, CFMOTO designs and manufactures innovative Power Sports Vehicles. CFMOTO is a world leader in liquid cooled engine production for quads and motorcycles. Distributed in over 70 countries, CFMOTO has an annual production capacity of 800,000 engines and 600,000 vehicles. CFMOTO products are distributed by CMI/CFMOTO Canada through a network of quality Authorized CFMOTO Dealerships. For more information, visit www.cfmoto.ca

ABOUT LUCAS OIL PRODUCTS
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. is the fastest-growing lubrication product line in the consumer automotive aftermarket. Products include engine oils, greases, gear lubes, problem-solving additives and car-care products. The company markets 272 unique formulations in forty countries.
Motorsports is the cornerstone of the company’s marketing strategy leading them to sponsor race teams, events and series at all levels, including, NHRA, ASCS, NASCAR, INDYCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series and the Lucas Oil Speedway in Wheatland, MO. For more information, visit: www.lucasoil.com.

MAVTV: With programming such as the Lucas Oil Chili Bowl, Lucas Oil Drag Boats, Lucas Oil Off Road Racing, Late Model Dirt, Lucas Oil Modified, Lucas Oil Pro Motocross, the FIA World Rally Championship and Pirelli World Challenge, MAVTV has become the go to place for motorsports fans. MAVTV is currently available on DirectTV, Comcast, Google Fiber, Time Warner Cable, Verizon and Charter, along with many others. For more information, visit: www.mavtv.com

CFMOTO CANADA Marketing Team
Contact: pmanzini@cmimotor.com

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