The enchanting site of the Hôtel Sacacomie, in Mauricie, was chosen by the CFMOTO Canada team to host a group of specialized media in order to present the new 2020 models and share CFMOTO’s vision.
Among this year innovations are the CFORCE 1000 and the brand new CFORCE 6000, available in single seater version and “touring” (2 seater), introduced to the Canadian market early this year.
On that occasion, CFMOTO had brought in a fleet of more than 10 different vehicles to the site. It was a unique opportunity for the media in attendance to test drive each vehicle, while at the same time shooting several video clips in the same day.
CFMOTO Canada’s Vision
The media attending the event took the opportunity to discuss with various members of the CFMOTO team, more specifically with Rodolphe Arenales, General Manger, and Vincent Bourque Veilleux, Product Development Manager.
Attending journalists questioned Mr. Arenales about his vision for the company. “We are a fast-growing company and our sales are increasing very rapidly. We are getting ready for a new wave of growth with many new models and an upgraded fleet every year,” he said, mentioning for example the Bluetooth interface already available on the CFORCE 600 2020. “We now have a more retail sales oriented vision which includes improvement of our distribution network and the constant support of our dealers by generating more and more visits at their locations.”
As for Vincent Bourque Veilleux, he took as much time as was needed with each media to properly describe the vehicles and their respective technical specifications, standard equipment and usefulness. Much interest was expressed for the CFORCE 600, the latest addition to the CFMOTO family.
“The CFORCE 600 quickly catches the eye with its all-new design featuring futuristic and innovating lines. In addition to providing outstanding performance and good power, it includes a CV-TECH transmission (100% Canadian) and is very comfortable. In terms of equipment, its typical of the CFMOTO brand: always very well-equipped vehicles. The CFORCE 600 comes with a 3000 lbs. winch, turn signal lights, a horn, hand guards and aluminum rims, and is covered by our unique 5-year warranty, the best in the industry,” explained Vincent Veilleux.
An experience to be repeated
CFMOTO Canada expects to repeat this experience in the near future. For the media, it is a great opportunity to maximize their time and generate media content quickly in an exceptional setting.
Also, this friendly context will help building relationships with members of CFMOTOs management and marketing team.