DIRT TRAX MAGAZINE AND HATFIELD MCCOY TRAILS ENTER INTO MEMBER COMMUNICATIONS AGREEMENT
Dirt Trax Magazine, one of the largest circulated off-road publications in North America, has entered into a Member Communications Agreement with West Virginia’s legendary Hatfield McCoy Trails beginning spring 2013.
Hatfield McCoy Trails is the biggest trail sanctioning organization east of the Mississippi River with over 600 miles of organized trails throughout southern West Virginia. Hatfield McCoy’s fully managed and widely marketed trails have become the leading example of a user-pay, motorized recreational trail system in the United States.
Boasting one of the largest memberships in North America, Hatfield McCoy Trails continue to lead the ATV and Side by Side industry by providing 365-day access to West Virginia’s mountain country, linking many of its “ATV friendly” towns year round.
Mike Pinkerton, Director of Marketing for Hatfield McCoy Trails commented about the relationship with Dirt Trax Magazine: “Hatfield McCoy Trails is pleased to partner with Dirt Trax Magazine in a Member Communications Agreement. We see substantial benefit from providing Dirt Trax Magazine to our membership and accessing the magazines influence to communicate important news about Hatfield McCoy Trails to our membership. Dirt Trax Magazine is respected in the ATV and SxS industry for honest reporting, great coverage and a commitment to safe, responsible riding.”
Dirt Trax Magazine’s Matt Lester added these comments: “Hatfield McCoy Trails are known as the leaders in motorized recreational trail promotion and development. Dirt Trax Magazine readers love Hatfield McCoy and are anxious to get more information to make riding plans there. Entering into a Member Communications Agreement makes great sense for Dirt Trax Magazine.”
Under the terms of the agreement Dirt Trax Magazine will be mailed to Hatfield MCoy Trails members four times annually. As well, Dirt Trax Magazine will carry exclusive Hatfield McCoy promotion and information in each issue.
Supertrax Media publishes Dirt Trax Magazine in the US and Canada and Supertrax Magazine, the largest circulated snowmobile enthusiast publication in the world. Supertrax Media also produces Dirt Trax Television, the largest viewed ATV and SxS television adventure series in North America and SnowTrax Television, the largest viewed and longest running snowmobile enthusiast television series in North America.
The Hatfield McCoy Trail System is a statutory corporation created by the West Virginia Legislature to generate economic development through tourism in nine southern West Virginia counties. The Hatfield~McCoy Trail System covered more than 500 miles of off-road trails in five of its nine project counties. Each of its six trail systems is open 365 days a year to ATVs, dirt bikes, and utility vehicles (UTVs).