KYMCO USA Innovative Sales Training Program

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Press Release –

KYMCO USA has announced that it will offer a sales training program to all KYMCO dealers, with incentives including a free scooter for the first 25 dealers who have two salespeople successfully complete the course.

“It is well known that companies willing to invest during tough times usually come back even stronger when the economy improves,” said Steve Lazoff, Director of Sales for KYMCO USA. “Offering this quality training course, with financial incentives for completion, is one more way we are going the extra mile to support our dealers.”

The training package was developed by The Glenn Roller Institute in Scottsdale, AZ. Roller developed his comprehensive sales training package after videotaping and studying motorsports sales people as they interacted with customers. The research alone took 8 months.

The program is targeted directly at the person on the dealer floor. No travel is required. Students complete online exercises for review and with an investment of only 30-40 minutes per day, they can graduate in about 6 weeks. Glenn Roller’s book, The Seven Evolutionary Levels to Profound Selling, serves as the foundation of the course.

“Consumers are more price conscious than ever,” Roller says. “Older methods of selling aren’t working these days. Our goal is to help the KYMCO sales person shift to the new buying pattern that consumers are presenting.”


KYMCO’s roots in the motorsports industry go back to its founding in 1963, as the Kwang Yang Motor Company, Ltd., with headquarters in Taiwan. Long a leader in quality, fuel economy, and versatility, today KYMCO manufactures motor scooters, motorcycles, and ATVs at five plants in Asia, including the main facility in the city of Kaohsiung.

KYMCO is the largest scooter manufacturer in Taiwan, and currently exports to 88 countries worldwide. All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components. Since 2004, KYMCO has been officially accredited for ISO-9001 quality in manufacturing; KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.

The company’s partner in the United States is KYMCO USA, with headquarters, marketing and distribution centered in Spartanburg, South Carolina. KYMCO USA is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions, strategic industry partnerships, and excellence in dealer network support. KYMCO USA has a reputation and expertise gained through over 30 years in the U.S. motorsports industry.

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