KYMCO USA has been named the official scooter & off-road vehicle supplier to Charlotte Motor Speedway in a multi-year agreement that’ll have the KYMCO brand emblazoned throughout the famed property.
This new partnership offers KYMCO USA and Charlotte Motor Speedway mutual advertising and marketing rights, plus gives KYMCO USA the opportunity to exhibit at 11 events, situated in a VIP display area and utilizing Charlotte Motor Speedway’s PA & video board announcements, social media advertising, logo inclusion throughout the venue, race tickets, and the use of the track and its amenities for KYMCO USA events.
In addition, KYMCO USA will provide Charlotte Motor Speedway with a variety of scooters, ATVs and 4×4 UXV side-by-side vehicles to be used in the operation of the facility.
The Charlotte Motor Speedway complex encompasses nearly 2,000 acres and includes a 2.25-mile road course, a six-tenths-mile karting layout, a one-fifth-mile oval, zMAX Dragway, and a quarter-mile oval within the walls of the 1.5-mile superspeedway making it the ultimate motorsports facility.
The venue is owned and operated by Speedway Motorsports, Inc., which among its other investments also maintains Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway.
“We are very excited to have KYMCO be a part of our sponsorship family for the next two seasons. Having a wide range of KYMCO vehicles for our use at all of our events will allow Charlotte Motor Speedway staff to complete their job effectively, efficiently, and not to mention with a lot of style. We look forward to growing this relationship and making it a long and successful partnership.” said Dan Farrell, Senior Vice President, Corporate Sales, Charlotte Motor Speedway.
“KYMCO USA is headquartered in the heart of NASCAR country, so we’re quite proud of aligning with the storied Charlotte Motor Speedway,” said Bruce Ramsey, Vice President of Sales and Operations, KYMCO USA. “This partnership offers the fine people at Charlotte Motor Speedway some trustworthy vehicles with which to complete their duties and garners us further brand recognition among the many powersports vehicle enthusiasts who make up auto racings rabid fan base.”