Polaris Industries today announced Polaris RZR is the “Official UTV” of Best In The Desert (BITD) Racing Series and that the company will be sponsoring several BITD races this season starting with the THR Motorsports Parker 250 presented by Polaris RZR.
“Best in the Desert has been at the forefront of promoting desert side-by-side racing, and Polaris RZR is excited to support the series and its racers,” said Craig Scanlon, general manager of Polaris Side-by-Side Vehicles. “Our partnership with Best in the Desert will help us share the off-road racing experience with more people so we can continue to build interest in the sport.”
Along with RZR being the Official UTV of BITD and the presenting sponsor of the THR Motorsports Parker 250, Polaris RZR will be the title sponsor for both The Mint 400 in Las Vegas, NV, on March 13-15, and the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. Polaris RZR also is the presenting sponsor for the Blue Water Desert Challenge to take place in Parker, Ariz., on October 9-11.
“We are extremely proud to start our 2015 race season and welcome a new partnership with Polaris RZR,” said Casey Folks, director of Best In The Desert. “This is a perfect fit since teams running the Polaris RZR have always been a dominant force at Best In The Desert events. In fact, for 2015, Brandon Schueler enters the season as the reigning Pro UTV Class Champion behind the wheel of his Jagged X Polaris RZR.”
This year’s THR Motorsports Parker 250 presented by Polaris RZR will feature a new two-race format. The race will be split into two separate races; one race for Motorcycles and Quads, and another race for the UTVs. Both races will be run on the same 80-mile loop that features some of the best spectating areas available in off-road desert racing today. The famous “Parker Python” will again be a big part of the course with its thrilling rough sections.
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory, Indian Motorcycle and Slingshot brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Pro Armor and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at polaris.com.