One day after Polaris Industries unveiled the 107 horsepower RZR XP 1000 to Polaris dealers, consumers attending DuneFest in Winchester Bay, Oregon were able to catch a glimpse of the biggest and baddest Side-by-Side of the RZR family.
“This is the fastest we’ve ever brought a RZR product to consumers,” said Jason DiFuccia, marketing manager for RZR. “We are extremely excited to be part of DuneFest and show off the new king of sport side-by-sides.”
DuneFest attendees will be the first to experience the new RZR XP 1000 starting on August 1, when the vehicles are available for test rides. On August 2, at 6 p.m. PT, DuneFest attendees will duke it out to own the first RZR XP 1000 ever sold when a fully-accessorized vehicle rolls onto the auction block. All proceeds from the auction will be donated to the local charities of Reedsport and Winchester Bay Chamber of Commerce.
Polaris’ attendance at DuneFest kicks off the company’s RZR Experience, which will travel to different off-road events around the country. The next stop will be the Fourth Annual RZR Forum Ride in Taylor Park, Colorado, Aug. 22-25.
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and small vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol PII and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com