Steve Lazoff Joins KYMCO USA as Director of Sales

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Press Release –

KYMCO USA has announced the hiring of longtime motorsports executive Steve Lazoff as the company’s Director of Sales.

He brings a 23-year history in the industry and a resume that includes management positions with Suzuki, Bombardier, Outboard Marine Corporation (OMC), and Genmar.

Lazoff comes to KYMCO USA after a five-year stint as National Sales Manager for Triumph Motorcycles.

“We are extremely happy to have someone of Steve’s caliber join the KYMCO USA team,” said Eric Bondy, President and CEO of KYMCO USA. “His experience and contacts in the industry are going to be great assets to us as we continue to grow this brand.”

Lazoff saw an opportunity to join what he calls “a breakout company,” adding, “It’s exciting to work with a group of individuals who are so enthusiastic about the product they represent and about motorsports in general.”

The KYMCO dealer network has grown to more than 700 dealerships across the country. In May the company held its first full-blown national dealer meeting in Greenville, SC.

The well-attended event included new scooter and ATV product introductions as well as the announcement of a major partnership agreement with Kolpin Motorsports, the industry’s leading accessory manufacturer.

“In the coming months I’m going to meet personally with as many of our dealers as I possible can,” Steve Lazoff said. “My job is to support them in any way I can.”


KYMCO’s roots in the motorsports industry go back to its founding in 1963, as the Kwang Yang Motor Company, Ltd., with headquarters in Taiwan. Long a leader in quality, fuel economy, and versatility, today KYMCO manufactures motor scooters, motorcycles, and ATVs at five plants in Asia, including the main facility in the city of Kaohsiung.

KYMCO is the largest scooter manufacturer in Taiwan, and currently exports to 88 countries worldwide. All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components. Since 2004, KYMCO has been officially accredited for ISO-9001 quality in manufacturing; KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.

The company’s partner in the United States is KYMCO USA, with headquarters, marketing and distribution centered in Spartanburg, South Carolina. KYMCO USA is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions, strategic industry partnerships, and excellence in dealer network support. KYMCO USA has a reputation and expertise gained through over 30 years in the U.S. motorsports industry.

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