Press Release –

Let the mud bog domination begin! By combining the most powerful force in Utility ATV and Side-by-Side Promotion with the strongest and most innovative ATVs and Side-by-Side machines on the market, Polaris Industries and High Lifter Products, Inc. have created Team High Lifter-Polaris Racing.

This newly-created team partners the most experienced riders, fabricators and mechanics with world-class engineers at Polaris to create a racing machine that has already won nine trophies in their first two outings.

“We couldn’t be more pleased to be partnered with High Lifter. Their expertise in the mud world is a perfect match for the capabilities of our Polaris Sportsman ATVs and RANGER Side by Sides.” said Craig Scanlon, product line sales manager for the Polaris Side by Side Division.

The sport of ATV Mud Riding is growing faster than the industry as a whole and events such as The High Lifter ATV Mud Nationals and The High Lifter ArenaBog Circuit have given the sport a voice and provided a venue for national media exposure.

The sport, much like NASCAR, was born in the backyards of the south and now it is growing into a nationwide phenomenon.

“I believe that Team High Lifter-Polaris Racing will be a promotional vehicle, which is a win-win-win. It’s a win for Polaris with the opportunity to promote their products to riders and racers all across the country. It’s a win for High Lifter Racing with the opportunity to represent a highly successful and well-known name in the ATV Industry. And it’s a win for ATV riders all across the country with open doors and open minds from other manufacturers in the industry who are taking our sport seriously and seeing mud riders as a true segment of the market,” said Scott Smith, Team High Lifter-Polaris Racing.

Team High Lifter-Polaris Racing consists of eight full-time racers, two alternates, and a complete support staff and race-team management which includes:

Scott Smith – Team Captain/President of High Lifter Products, Inc.
Jesse Johnson – Team Mechanic and Racer
Randy Miller – Team Mechanic and Racer
Jeff Newman
Maggie Robertson
Michelle Coffel
Brian Robertson
JW Otwell

Team Management:
Mike Smith – General Manager
Jason Coffel – Team Manager/Media & Sponsorship Contact
Tracie Engi – Team Public Relations Manager
Trey Thomas – Team Manager/Sponsorship Contact

The Team’s goal is to compete in at least 12 races in the 2007-2008 Season with race vehicles that include several Polaris Sportsman 500 H.O., Sportsman 800, Sportsman 800 X2, RANGER XP, RANGER RZR and the famous, hopped-up Polaris Sportsman 90 as a Pit Bike. Future race appearances include:

Summer Mudfest
Mud Creek Off-Road Park – Jacksonville, TX
August 18th, 2007

South Carolina ATV Exhibition
Orchard Park – Gaffney, SC
August 25th & 26th, 2007

4th Annual Mississippi Mudfest
Red Creek Off-Road Park – Perkinston, MS
September 1st-3rd, 2007

Gap Broadcasting ATV Mudstock
Mud Creek Off-Road Park – Jacksonville, TX
October 11th-14th, 2007

For more information on Team High Lifter-Polaris Racing see their official site at www.highlifter.com

Press Release –

Round 11 of the ATVA Pro MX Series rolled into the beautiful Unadilla Valley Sports Center this weekend. Series regulars Joe Byrd, Jeremy Lawson, and Pat Brown showed up ready to take up the chase for the 2007 championship.

Team MSR/Pro Taper/Suzuki/Yoshimura racer Dustin Wimmer also decided to head up to New Berlin, NY for a great day of racing and relaxing. Wimmer, locked in a points battle with John Natalie in the World PowerSports Association SuperQuad Pro 450 Series was looking to have some fun and see some old friends at this race.

“It was just like old times,” Wimmer said. “It felt good to be back at this series and at Unadilla. I really love this track. My mechanic Farron Dukes flew up, so it was just Farron, my mom, me and my motorhome – no semi. It was fun and kind of relaxing.”

Wimmer brought one of his practice bikes with him as all of his race bikes are in the Yoshimura semi. Farron did a good job getting the Suzuki QuadRacer R450 ready to race as it had a lot of very rough hours on it.

The start of the first moto was red flagged, but at the restart Byrd got the holeshot. Wimmer got off in fourth but quickly worked his way up to second. After a few laps Dustin was hounding Byrd. Around lap five Wimmer past and pulled away from last year’s champion and that was that.

At the start of the second moto Dustin came out second but got past Joe Byrd on the first lap. Dustin got into a comfortable pace and simply motored away from the field. Wimmer ended up winning the second moto with an eight second margin. His 1 -1 scores were good for first overall.

“I felt really comfortable out there today and had fun,” Wimmer said after the race. “I passed Joe in the first lap, got a good lead and just pulled away. The crowd was really cheering me on and was really happy to see someone new out front.”

SUPERTRAX International staffers are gearing up for a busy Fall Snow-Show Season beginning with the hugely popular Sno-Barons Hay Days event the weekend after Labor Day in Forest Lake just outside Minneapolis, Minnesota.

The SUPERTRAX Crew will be on hand meeting readers, telling ridiculous and mostly unbelievable snowmobile stories and generally carrying on with the huge crowds always in attendance. Mark your calendar now for September 8th and 9th 2007.

The SUPERTRAX International Crew will criss-cross the US/Canada border the last weekend of September 2007 – namely the 28th thru the 30th and attend the Ontario Federation of Snowmobile Club’s (OFSC) first ever Go Snowmobiling Show held at the Toronto Congress Centre near Pearson International Airport in Toronto.

The brand new Go Snowmobiling Show will see the return of a fully OEM supported, glitzy show for the first time in five years in the Toronto and Ontario Marketplace.

We’ll be on hand with a great display, mags, special subscription offers and more opinions on what the new iron – all of which will be on display – will run and ride like. Link to the Go Snowmobiling Show right from our site.

Next stop will be the Snowmobile USA Show in Novi, Michigan. This is one of our annual favorite events because the attendance is huge, the show is huge and it happens so close to the real season – the weekend of Novi 2nd, 3rd , 4th 2007.

We’re on hand to answer your questions, give out free stuff, get you a subscription at a Show Special price and generally be in your face all three days.

The Novi Show draws snowmobilers from across the Eastern US – even as far as Maine! Many Canadians visited our booth last year looking for great deals on stuff at the show. Don’t miss this one – we won’t!

Press Release –

On Aug. 4, seven New Brunswickers will embark on an adventure of a lifetime — to be the first to ATV across this great province of ours.

There is a point to this journey — to show that ATVing is a safe, family-friendly sport that is greatly underestimated as a means of drawing tourists here and spurring our own population into healthy physical activity while getting to intimately know their own province.

Every year thousands of snowmobilers are drawn to New Brunswick’s fabulous snowmobile trails. We believe ATVing can offer similar thrills and enjoyment to those from this province, from other provinces as well as from other countries, while making a key contribution to the economies of our rural towns and villages, where most ATVing takes place.

Where no one thinks twice about visiting New Brunswick and touring the entire province by snowmobile, no one has ever even considered doing it by ATV since the sport is not promoted — except by ATVers themselves — and enjoys little of the government support that our friends in the snowmobiling community rightly enjoy.

We hope to start the process of changing all of that while demonstrating that ATVing — Canada’s and New Brunswick’s fastest-growing form of outdoor recreation — is safe, fun for every age and ability, and a key cog in both the rural and urban New Brunswick economy.

An economic impact study commissioned by The Canadian Off-Highway Vehicle Distributors Council (COHV) and completed by Smith Gunther Associates Ltd., reports that in 2005, Canadians spent $3.3 billion on activities directly involving 975,000 operating All-Terrain Vehicles (ATVs). NB’s 37,000 registered ATVs pump more than $50 million annually into our provincial economy, the same study shows.

Please find enclosed an agenda and map of our trip, which has been two years in the planning and which should total about 1,500 kms. Feel free to use the agenda to come out and meet us for interviews and photos. You will also find phone numbers and contact names of those who you can reach before or during the trip, for interviews or to arrange for photos.

Happy trails!

CONTACT:

Dan Breau in Fredericton: cellular 476-0741 (In English or French)
Randall McKinley in Saint John: cellular 645-0979; home 847-9978; work 633-7070 (In English)

AGENDA:

Friday August 3rd

Group arrives at Stoney Brook Lodge, near St. Martins, to prepare for Saturday morning departure.

Day # 1 – Saturday August 4th – Saint John to Salisbury

Group leaves Stoney Brook Lodge and heads for Sussex to have lunch at Adairs Wilderness Lodge. From Adairs we will head towards Elgin, Petitcodiac and complete the day at the Atlantic Motel on the Homestead Rd. just west of Moncton.

Day # 2 – Sunday August 5th – Salisbury to Doaktown

The group will leave the Atlantic Motel and head for Doaktown. We will be staying at Taylor’s Motel in Doaktown.

Day # 3 – Monday August 6th – Doaktown to Island Lake

The group will leave Taylor’s Motel and head for Island Lake, staying at Island Lake Lodge that night.

Day # 4 – Tuesday August 7th – Island Lake to Campbellton

The group will be doing a short run this day from Island Lake to Campbellton. We hope to arrive in Campbellton early in the afternoon and have a nice relaxing afternoon to recharge our batteries for the return trip. We will be staying at the Quality Inn in Campbellton.

Day # 5 – Wednesday August 8th – Campbellton to Long Lake Adventures lodge

The group starts the return trip by leaving Campbellton to take a direct route down to Governor’s Lodge, and then we will head to Long Lake Adventures. We will be spending the night there.

Day # 6 – Thursday August 9th – Long Lake to Doaktown or Fredericton

The group will leave Long Lake and head for Doaktown. Once we get into Doaktown, we will decide if we wish to keep pushing into Fredericton or to spend an extra night in Doaktown before doing the last section of the trip back to Fredericton. Our trip will then finish at the Ramada Motel in Fredericton.

Once we get to our destinations each night, we will be relaxing and recharging our batteries and will be available for interviews and photos.

Be aware that cellular service is spotty at best at these wilderness lodges.