A Shift In Power

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If you’re close to the ATV and SxS industry it has probably occurred to you there’s an innovation and technology shift going on.

Here’s what’s becoming increasingly obvious as we move further into the second decade of the new millennium: The Japanese OEMs are not the industry innovation leaders anymore.

Most of the really new, innovative and often risky ideas reaching production are coming from, are you ready, the domestic ATV builders.

It is undeniable Polaris has a stranglehold on ATV and Side x Side marketshare claiming to be the world’s number one maker of ATVs and UTVs.

Can Am, the Canadian maker of Ski-Doo snowmobiles and Sea-Doo watercraft, has a rich history of innovation in these powersport segments and wouldn’t you know it, the company is on the cutting edge of new stuff in the ATV and SxS business.

You cannot deny Arctic Cat has been pushing the boundaries with innovative ATVs that have broken into new segments and fresh Side x Sides that push the envelope.

Ten years ago this would have been laughable. Today, it is reality.

Dirt Trax Online
Dirt Trax Onlinehttps://www.atvmag.com
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