While sales stats for new ATVs have been leveling the past 12 months across North America, the Canadian ATV market did an abrupt about-face from January to April this year, carding a 6.5% sales increase across the country.
Word is the ATV market is still growing just about everywhere but at a slower annual growth rate. With annual sales (not including UTV or Chinese kids and adult brands) hovering at the 900,000 unit mark the ATV biz could experience a twenty percent decline and still be bigger than any other powersports segment.
Of course, that isn’t about to happen so why does the non-enthusiast media love to comment on a declining growth rate? There’s no doubt the industry will experience a leveling. After ten years of double digit growth, it’s inevitable.