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What drives loyalty to one brand over another?

I recently overheard a young fella telling his buddy he’d never buy a particular brand if his life depended on it. When his friend asked why he responded, “My Dad tried to get a new set of plastics for his ATV and the dealer took his money and told him it would take three months because the factory didn’t have any. That’s why we never buy any more ATVs from them.”

I’ve also heard brands called junk or bashed for being too expensive and this drives me crazy! There’s an old saying that you only have one chance to make a first impression and I can tell you that with some people that is very true.

Any product worth its weight has been refined many times. Just because you had a bad experience doesn’t mean you should raise three generations of haters to never experience those products again.

Most ATV and SXS manufacturers strive to deliver products that everyone will love at the right price, but the truth is you can’t make everyone happy. If you think a manufacturer isn’t striving to improve its equipment in one way or another then you are sadly mistaken. Things change and over time nothing stays the same.

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