GROWTH AND INNOVATION

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At a recent dealer show Yamaha representatives promised a new side-x-side every year for the next 5 years. This obviously intrigued me.

It’s no secret the off-road industry is on fire right now. The main focus for growth is the side-x-side segment, but there’s still focus on ATV as well according to some manufacturers, which is a positive no matter how you look at it.

The new Yamaha Viking three-seater was a refreshing product to come out of the company’s Newnan Georgia plant. It appeals to trail riders and families and any working member of the ranching community will appreciate it as well.

Amazingly we also saw the Honda Pioneer this year with its unique second row of seats that folds out of the bed! This sort of out-of-the-box thinking from these manufacturers is innovative and carries appeal that will draw buyers into showrooms.

Polaris just released its RZR XP 1000 boasting an industry-leading 107 horsepower proving once again there’s no limit to in sight to how much power the average buyer wants under foot.

Now we’re seeing more information on ATV releases for the coming season. All this development is a good sign that we might be creeping up and out of economic despair.

With all of this happening this year it should be exciting to see what’s next to crowd inboxes and occupy social media across the world wide web.

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