IS HISTORY REPEATING ITSELF?

One thing guaranteed to get our readers and viewers (you) spun out is when we make comments about how good some of the Chinese-built SxSs and ATVs are getting.

Here’s our response to those commenters who like to categorize anything made off-shore as junk.

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Some of us DirtTrax staffers are old enough to remember what is was like back in the day when the Japanese invasion hit the North American motorcycle industry.

There was a lot of hate back then, too and names like Honda, Yamaha, Suzuki and Kawasaki were regarded with a certain amount of scorn.

We know it’s hard to believe today considering how all those names have become icons of quality and have left the North American, British and European markets digging to match them in quality – but it’s true.

There was a time when motorcycle names like BSA, Triumph and Norton held nearly all the focus of enthusiasts and the “Asian Invasion” of those Japanese brands was held in disdain.

We think it’s the same “deja-vu all over again” situation with the Chinese off-road OEMs and wouldn’t have believed it ourselves until we had a chance to put some of CFMoto’s products to the test recently.

We think there’s genuine potential for this company’s ATVs and SxSs to make big steps forward in the marketplace. We’ve spoken to a number of CFMoto North American dealers and they are extremely proud of the product, its reliability and its performance.

If you go back in history, this is exactly what happened with the Japanese motorcycles of the 60’s and 70’s. The quality and performance of those products simply overwhelmed the buying public and left it with no choice but to respect it.

Maybe history is repeating itself.

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