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Here’s industry news that’s sure to resonate throughout the powersports industry – guaranteed to create discussion at virtually every OEM. For the few who may not know, Brad Darling has left his VP role at Arctic Cat and is now the President of Argo – makers of extreme, amphibious all terrain vehicles. Darling – who is among the most likable personalities in the powersports industry, was responsible for the ground breaking marriage between Yamaha and Arctic Cat.

The successful union produced a co-operative manufacturing and engine supply agreement that’s produced some pretty impressive snowmobiles – not the least of which is the incredible turbo-charged, 180 HP Sidewinder introduced in March. Darling’s move to Argo says some interesting things about this Canadian OEM. The announcement – not coincidentally – comes on the heels of Argo’s recent re-organization and new-found openly aggressive attitude. Better stay tuned…

ARGO, the world leading extreme terrain vehicle manufacturer, today appointed Brad Darling to President of its vehicle division, effective April 11, 2016.

In his new role, Darling assumes responsibility for leading and growing ARGO’s commercial and recreational markets, building and executing a global expansion strategy based off of the company’s recently launched target market vehicle platforms. In addition to strengthening the ARGO brand within the global market, Darling is also tasked with identifying and developing innovative new products, supporting and growing the company’s burgeoning dealership network.

Commenting on the new appointment, Enoch Stiff, board member said: “Brad has the powersports business in his blood and has proven himself as someone who is more than capable of driving outstanding results. As well as a strong background in the wider industry, he has an in-depth understanding of our business as he has been actively involved with ARGO vehicles on a personal basis since he was a boy, both attributes we consider valuable assets in strengthening and developing our diverse customer base. Brad’s appointment comes at an exciting time for the business as we continue to roll out industry specific models to meet the market’s needs. I look forward to working with Brad in the years ahead and am confident that he has the experience and skills needed to take the company to that next level of success.”

Comments Darling: “I am excited to lead a talented and highly motivated team at ARGO. This is a great opportunity to work with a business that has a strong brand with a rich heritage, a loyal customer base and a bounty of exciting products in the pipeline. I am eager to build on the company’s success and significant opportunities to increase its sales globally. I look forward to embracing the new challenges that this new role will bring.”

An Ontario native, Darling has over 25 years of experience in the powersports business, most recently serving as Vice President and General Manager of Arctic Cat’s Snowmobile Division, a position he has held since 2011. In addition to various leadership positions within Arctic Cat, Darling also has 10 years of experience in the lawn and garden industry and worked in a family dealership for more than 18 years, starting at the age of seven.

ARGO Extreme Terrain Vehicles and custom utility packages are manufactured since 1967. ARGO markets its products to more than 300 distributors and dealers worldwide and continues to grow at a steady pace. ARGO’s unique durability, safety and versatility are driven by the renowned engineering capability of its parent company, Ontario Drive & Gear Limited (ODG). Since 1962, ODG has manufactured quality precision gears and transmissions.

Dirt Trax Online
Dirt Trax Online
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