For those not in the loop yet, Robbie Gordon, driver of the Jim Beam #7 NASCAR Sprint Cup Toyota has signed a multi-year agreement to work with Polaris on the Ranger RZR program.
Gordon will provide insight on future products and will obviously make a bunch of special appearances. Hopefully, this includes the press launch of the 2010 Polaris Ranger lineup.
Gordon is not only a Sprint Cup regular on the NASCAR circuit but a voracious off-road competitor with many impressive desert, Baja and Dakar wins.
“Our relationship with Gordon is unique because he’ll not only promote our product but use his off-road expertise to help create future Ranger RZR vehicles and accessories.” Said Matt Homan, vice president and general manager for Polaris’ Off-Road Division. “Coupling Gordon’s expertise in building and racing off-road vehicles, with the hottest-selling side-by-sides will ensure the Ranger RZR product line continues to be an undisputed leader both on the racing scene and in the marketplace.”
Gee, do you think he might have some plans to race the RZR in future desert events?