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BRP will host the largest commercial event of its history from July 10 to 17, 2011 in Montreal. The Palais des congres de Montreal (convention centre) will showcase all BRP products and R & D capabilities, host a career fair for the general public and offer test-rides in the Parc Rene-Levesque. BRP is even including free concerts on Crescent Street.

Starting July 10, 4,000 dealers, distributors, suppliers, members of the media and BRP employees from more than 100 countries will visit Montréal and the Eastern Townships. For this event, the city will be decorated BRP-style, as will Pierre-Elliott Trudeau International Airport.

Starting July 12, the BRP Crescent Street Summer Festival invites the general public to enjoy free concerts on Crescent St., Montreal’s premiere night scene. The street, closed to vehicular traffic for the event, will rock with such names as Sass Jordan, the Boogie Wonder Band, and will feature Michel Pagliaro and David Usher on Saturday night. BRP products will be on display with knowledgeable people on hand to show them off.

The convention centre will become a large showroom where all the latest models of BRP product brands (Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, and Can-Am), the work of our three research and development sites and information on our company will be presented.

On the weekend of July 16 and 17, the BRP showroom expands to the general public and will include a career fair. BRP is seeking to fill positions for bilingual professionals from varied fields, such as finance, engineering, industrial design and marketing to join its ranks in its many locations around the world.

“BRP is showcasing its products, its business, its expertise for the world to see,” said Giulia Cirillo, corporate vice-president, Human Resources. “This is a great time for professionals to discover all that we do, and all that we can offer in terms of exciting career paths.”

During the weekend members of the general public will have the opportunity to test-ride or take a closer look at BRP products in an “Ultimate Playground” setting. Registration times can be reserved online on a first-come, first-served basis, but local radio stations broadcasting from Crescent Street will also have premium times to give away.

With the aim of getting an expert opinion on the Can-Am Spyder roadster and its market impact, columnist Bertrand Gahel has graciously accepted to remain available during the event to answer media questions. Author of the Guide de la Moto and motorcycle columnist with La Presse, Bertrand Gahel has covered the motorcycle industry for nearly 20 years.

Also for the first time in BRP history, Club BRP will integrate the best practices of environmentally responsible events. The event will be certified by the largest sustainable development consulting firm in Québec, Takt-etik, according to the Bureau de normalisation du Québec norm 9700-253.

For more information on this premiere event; the schedule for the BRP Crescent Street Summer Festival, how to sign up for demo rides and what will be in the BRP showroom at the convention centre, visit There are no entry fees for any general-public activities.

Dirt Trax Online
Dirt Trax Online
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