In addition to introducing an array of parts, accessories and clothing (PAC) to match the riding style of Can-Am and Sea-Doo customers, BRP also announced a partnership agreement with Kappa, a sport performance clothing manufacturer, who will introduce four clothing collections, including one exclusive to BRP’s Can-Am dealer network.
Through this agreement, BRP’s Can- Am brand becomes a sponsor of Kappas GoFAS racing team in NASCAR’s 2016 Sprint Cup.
“We are putting everything in place so that 2016 can be a phenomenal year for BRP, its dealers and our customers,” concluded Bélec. “We have great products: we are entering the side-by- side utility segment, the largest in that industry, with a vehicle that stands out from all the others with tough features, capable performance and clever adaptability. We are also expanding our Can-Am and Sea-Doo line-ups, offering strong PAC and adding fantastic product recognition through the NASCAR sponsorship”
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately
7,600 people worldwide.