Press Release –
FMF International is thrilled to announce the addition of Malcolm McCassy to the FMF family. “I have known Malcolm and his family for many years and have always appreciated the enthusiasm Malcolm brings to any team. Malcolm will be a great asset to the FMF family. I built this business on the love for motorcycles and the freedom to ride, and 35 years later and I am bringing someone on who shares that same vision. We are excited to have him on board,” stated FMF founder and owner Don Emler Sr.
In his new role as Director of Marketing, Malcolm will identify new methods to enhance company brand and product awareness while maintaining relationships with existing partners and athletes.
McCassy also plans to expand FMF outside of the motocross industry. “After 10 years of friendship, I am very excited to welcome Malcolm to the FMF family. Malcolm will be heavily involved with the FMF brand as a whole, with special attention towards the development of our new apparel line: FMF International,” stated FMF Racing’s VP of Marketing, Don Emler Jr.
McCassy has spent the past eight years with Alpinestars, building relationships with athletes and industry executives alike. “After fifteen years in the action sports industry, I am excited to begin a new venture with such an amazing brand as FMF,” commented McCassy adding: “Don Emler Sr. and Jr. have built a strong brand on which I am very excited to help expand and grow. I couldn’t ask for a better team.”