GNCC Teams with BRP Can-Am for Title Sponsorship

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Press Release –

Racer Productions, the producers of the Grand National Cross Country Series, and BRP Can-Am have signed a three-year agreement for title sponsorship of GNCC Racing.

The Can-Am title sponsorship provides an unprecedented level of support for America’s largest off-road racing series. Through 2009, the series will be named the Can-Am Grand National Cross Country Series.

“This is a huge step up for GNCC racing,” says GNCC Trail Boss Jeff Russell. “BRP will provide more support than any GNCC sponsor ever has, and that means we have more resources to pour into our facilities, our promotion, and our TV production. Plus, our track crew will get to use the amazing Can-Am ATVs, so we’ll have some fun, too!”

The 2007 Can-Am Grand National Cross Country Series begins a three-year sponsorship agreement. This allows both BRP and Racer Productions to focus on long-term goals to benefit the series.

For example, the resources provided by BRP will help support the Racer TV package on the Versus Network (formerly OLN), which includes weekly coverage of GNCC racing starting this spring.

“We are very excited to be a part of the GNCC family,” said Yves Leduc, Vice-President and General Manager, Snowmobiles, Watercraft, Sport boats and ATVs, BRP. “As we’ve competed in this great series over the last two seasons, we have encountered time and again the energy and passion that define the Can Am customer, the real enthusiast that lives to ride. We feel this relationship will allow us to further show the ATV public that Can-Am is also synonymous with racing success.”

Look for Can-Am banners, signage and ATVs at all the GNCC races this season, including demo rides and product displays on vendor row at select events.

There will also be significant coverage on the website and the Racer TV show on Versus.

BRP Can-Am joins the long-standing relationship between GNCC Racing and other series Featured Sponsors: Parts Unlimited, Moose, Maxxis, Pirelli, Wiseco, Acerbis, Elka, Geico, Klotz, FMF, ITP and Weekend Warrior.

The 2007 Can-Am Grand National Cross Country Series begins with the Parts Unlimited Triton GNCC in Vero Beach, Florida, on March 3-6.

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