Press Release –
Yoshimura is proud to announce the hiring of long time Pro ATV racer Kory Ellis as ATV Brand Manager. Kory will be handling all things ATV related for Yoshimura from product development and testing to consumer and media relations.
He will also be developing marketing programs designed to increase brand identity and awareness. Kory’s numerous years racing and his extremely high mechanical/technical skills make him uniquely qualified to help Yoshimura continue to develop superior products for the ATV racer and as well as the general enthusiast.
“We are really happy to have Kory on board,” Yoshimura V.P. Brant Russell said. “We are proud to be associated with Suzuki’s racing efforts and now through Kory, will be able to link these racing efforts directly to our customers. Yoshimura isn’t in ATV racing as a hobby, we are here to provide superior products and engine services to the average racer. We feel that Kory will help us do just that.”
Kory, long thought of as one of the best development test riders, will use his skills in refining existing products and developing new ones. Already, Kory has been busy with ace Yoshimura engine builder Ryan Cox developing customer engine specs.
Cox feels the addition of Ellis will be important, “With Kory here, we can have a racing engine development program and a customer engine program going simultaneously. Kory not only will help us develop the racing specs, but be able to transfer cutting edge technology to our customers. What we develop on Sunday at a National, we’ll be able to offer in our customer program directly… no lag.”
Kory is excited about the new job: “It seems like a perfect match. I’m really looking forward to working with Brant and the rest of the team at Yoshimura. It is a great opportunity to be a part of a really successful company and race team.”
Kory has been racing Pro since he was 15 years old and has won two GNC pro-am championships, two world four stroke championships, and numerous Pro GNC and stadium events. For the last two years, he has ridden for Factory Yamaha.
He will continue to race the WPSA and select GNC races, plus the ITP Quad Cross. “This job has some perks,” Kory laughs. “I’ll be the only part time privateer on a Suzuki LT-R450 with a Yoshimura-tuned engine.”