Polaris Rolls Out 2008 Products – Part 1: ATV

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Press Release –

Polaris today unveiled its product offerings for 2008, showcasing a variety of new machines that meet the wants and needs of riders including the most complete offering of ATVs in the industry, a new six-passenger side-by-side and the ultimate in style and comfort for an American luxury-touring motorcycle.

“With new innovative products fueling growth in new markets and significant product enhancements strengthening its position within the industry, Polaris is set to thrive as a powersports leader in 2008”, said Bennett Morgan, president and chief operating officer, Polaris Industries Inc. “We have created an incredible wave of momentum that is driving the business, making it stronger and gaining market share in all categories.”

All-Terrain Vehicles

Driven to meet the needs of powersports enthusiasts, Polaris has created a simplified and compelling 2008 ATV product line that caters to a wider variety of customers.

“The World’s Toughest ATVs” continue to re-invent themselves with new offerings that take the Polaris Recreation & Utility, Sport, and Youth ATV market to new levels of performance and comfort.

Sportsman® Line

Recreational and utility riders will continue to enjoy the Sportsman line with its legendary ride and handling. For Polaris’ one-up recreation and utility offering, the legendary Sportsman line has been improved and simplified.

All fuel injected Sportsman models come standard with engine braking (EBS), Active Descent Control (ADC), and some are painted in a variety of new and appealing colors. The Sportsman 800 EFI returns with 10 percent more power, standard dual exhaust, improved throttle and clutching response, and is painted, while The Sportsman 500 H.O. returns for 2008 as the best-value 500 on the market at $5,999, $500 less than its 1996 introductory MSRP.

For the customer that wants the Sportsman legendary ride and handling in a mid-size package, Polaris introduced the Sportsman 400 H.O. and the Sportsman 300.

Sportsman Touring

With the 2-Up market continuing to grow, Polaris introduced the Sportsman 800 EFI Touring and the Sportsman 500 EFI Touring for 2008. The Touring models offer more passenger room, along with better ergonomics and value than the competition.

Additional features include a larger and taller backrest for the passenger, dual cup holders, soft, vibration-absorbing hand holds and adjustable, vibration-absorbing foot wells making them “The World’s Most Comfortable ATVs.”

Outlaw Line

Polaris’ 2008 high performance sport quad offering is the most complete ever featuring three Outlaw models designed to win on the trail, the track or in the dunes. The Outlaw 525 IRS returns for 2008 along with the new Outlaw 525 S and the Outlaw 450 MXR.

Outlaw 525 S

Featuring a premium straight axle suspension, the Outlaw 525 S is designed to dominate the dunes. The Outlaw 525 S boasts a dry weight of 375 lbs. and is powered by a 510cc, 4-stroke, liquid-cooled KTM engine with 39 mm Keihin FCR-MX carburetor.

Competitively priced and outfitted with the traditional tough features such as stainless steel, braided brake lines, FOX® Shox and Maxxis® Radial tires, the Outlaw 525 S is a dune enthusiasts’ ultimate machine.

Outlaw 450 MXR

This high-performance sport quad with a 449cc, 4-stroke, liquid-cooled KTM engine is the fastest 450 on the market, and was built for the track.

Featuring lowered ride height, premium suspension with FOX piggyback Shox and Maxxis RAZR MX tires, the Outlaw 450 MXR meets the demands of racers, and adds best-in-class depth to Polaris’ sport quad lineup.

Youth ATVs

In 2008, young riders can choose from three different, 4-stroke models from Polaris’ best-selling line of youth ATVs, the Sportsman 90, Outlaw 90 and the newest youth ATV, the Outlaw 50.

All three models continue to lead the way in rider safety with features such as a removable ignition key, electronic throttle control, daytime running lights, full floorboards and heat shield to protect young riders.

Also in 2008, all Polaris youth products will come with a DOT-approved helmet and matching jersey to teach kids the importance of wearing the proper safety gear.

“The depth of the 2008 ATV offering provides best-ever quality, comfort, value and performance to meet the needs of every ATV enthusiast,” said Mike Dougherty, general manager for the ATV Division at Polaris.

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