Press Release –
Suzuki ATVs will be used to support the 2007 ABA BMX race series
The American Bicycle Association (ABA) has named American Suzuki Motor Corporation the official motorcycle and ATV of the 2007 ABA BMX (bicycle motocross) Race Series.
The 2007 race schedule includes 27 National events and 15 Pro series events throughout North America.
Suzuki motorcycles and ATVs are a major sponsor of the 2007 ABA event schedule and will be fully integrated into the BMX events nationwide. This partnership includes motorcycles and ATVs being awarded to professional racers and top amateurs and for use by the ABA for track building and maintenance at these events.
“We feel right at home with the staff and the members of the ABA,” said Mel Harris, Vice President of American Suzuki’s motorcycle and ATV division. “This enthusiastic family of athletes thrives on competition and the need for top-performing products. It’s the same passion that drives our motorcycle and ATV racers, and it makes this partnership a natural for Suzuki.”
The sport of BMX is growing and building a great deal of interest as it prepares for a worldwide coming-out party of sorts with inclusion at the 2008 Summer Olympic Games.
“Suzuki is an exciting new sponsor for the ABA and our National Event Series in 2007,” said Shannon Gillette, Marketing Director for the ABA. “We are very proud that Suzuki has chosen to promote its products with the ABA and the sport of BMX.”
Suzuki will have a large presence at every ABA BMX National event, and has scheduled display advertising in ABA’s American BMXer publication as part of its sponsorship. The ABA will use Suzuki ATVs exclusively when constructing and grooming the individual race facilities.
Suzuki will award motorcycles and ATVs to the 2007 National Champions and various Pro racers ensuring that Suzuki has a dominant position in the growing sport of BMX.