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Initial Focus Will Integrate Yamaha Powersport Vehicles and Watercraft with Panasonic Adventure Line of Action Cameras

Yamaha Customer Support Group, a division of Yamaha Motor Corporation, U.S.A., and Panasonic Consumer Electronics Company announced today a two-year, multi-faceted marketing and ecommerce partnership that will integrate Panasonic Adventure’s line of action cameras with Yamaha’s line of powersports products.

The relationship, which was announced during Yamaha’s launch of its all-new YXZ1000R makes Panasonic the “Exclusive Imaging Partner and Action Camera of Yamaha Motor Corporation, U.S.A.’s Customer Support Group, Watercraft Group, and Outdoors Group.” In turn, Yamaha is the “Exclusive Powersports Partner to Panasonic Consumer Electronics Corporation in the U.S.”

The multi-year relationship also includes the development of Panasonic and Yamaha ecommerce sales collaborations across a range of product lines. Panasonic and Yamaha Customer Support Group will also explore the co-development of adventure products specific to Yamaha powersports products.

“Panasonic and Yamaha are intrinsically aligned with a deep heritage in providing superior quality and technology with a shared passion to create emotional experiences for our customers,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “It made perfect sense to collaborate and capture all our customers adventures.”

At the launch of the new Yamaha YXZ1000R, all attendees were outfitted with Panasonic’s new A1 Wearable HD Action Camera to capture their rides in the new Yamaha Side-by-Side from their own unique P.O.V. perspective. Panasonic’s A500 Wearable 4K Action Cameras were also mounted to the vehicles to capture various perspectives during demo rides.

“This collaboration is a perfect fit for us both and we are very excited at the possibilities that working with a like-minded innovator like Yamaha will create,” said Julie Bauer, President of Panasonic Consumer Electronics Company and CMO of Panasonic Corporation of North America. “Our cutting-edge Panasonic Adventure wearable camcorders paired with Yamaha’s exciting range of powersports vehicles create the ultimate experience for adventure seeking consumers who want to create unique content and share their outdoor adventures.”

To learn more about the all-new Yamaha YXZ1000R visit yamahamotorsports.com/YXZ1000R, and to make it your own visit ShopYamaha.com/Meet-Ya-New-Edge.

Yamaha Motor Corporation, USA, (YMUS) a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia.

For more information on Yamaha, visit yamahamotorsports.com.

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