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Yamaha’s new YF-Z 450 has taken the ATV racing world by storm. Seems start and finish lines at sanctioned ATV motocross races across North America are predominantly blue.
The YF-Z 450 has uncovered an interesting nuance of the ATV business. The reputation of the YF-Z’s YZ motocross motorcycle engine has given the new 4-wheeler an incredible boost in popularity with the racing/Pure Sport fraternity.
Seems ATV racers are very much affected by the success of motorcycle motocross racing and identify strongly with the YF-Z’s motorcycle heritage.
At the rate the YF-Z 4-wheeler is cleaning up race tracks across North America we wonder how long it will be before the rest of the motorcycle manufacturers begin identifying with the YF-Z’s success.
