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LATEST ISSUE NOW AVAILABLE!

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The latest issue of All-Terrain Vehicle Magazine is landing in mailboxes, on newsstands and is also available for download on Zinio now!

This is the annual BEST IN CLASS AWARDS issue where we hand out the bling for the best of the best in a number of categories.

Categories include:

– Best Big Bore Sport Utility
– Best 500 Class Sport Ute
– Best 400 Class Sport Ute
– Best 2-Up
– Best Trail Sport
– Best Hardcore Sport
– Best Value ATV
– Best Value Side-x-Side
– Best Dual Purpose Side-x-Side

In this issue you’ll also get the scoop on the mysteries of 4-wheel drive and read about our adventures ATVing in Finland. Plus, we’ve put three 450 sport utes to the test in an old-school shootout! Find out who’s left standing when the dust settles!

Subscribe in print and get 12 issues for $15.00

– or –

Subscribe on Zinio to get your digital edition of the magazine downloadable right to your computer or device!

ITP Endurance Race Returns to Glen Helen Raceway

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Endurance ATV racing at Glen Helen returns in a big way with the ITP 6-Hour Quad Endurance Race on December 19th.

As one of the premier ATV endurance races, the ITP 6-Hour is a test of both man and machine on a specially designed course that takes competitors throughout the many different elements of the Glen Helen Facility.

This year’s event is sure to be just as fun and challenging as those in the past. Teams may use two quads and run four members in a variety of classes, including Open Expert/Sportsman, 450 Production Expert/Sportman, Over 40, Over 30, Women, Business, Family, and Ironman.

In the past, the race has attracted riders from all over plus some of ATV racing’s biggest names, like two-time ATV MX Champion Dustin Wimmer, Kory Ellis, and Jeremy Lawson.

In addition to great racing, there’s tons of fun. With overnight camping allowed in the pit area, Glen Helen Raceway makes it easy to have a fun weekend of racing.

For rules and regulations, as well as a sign-up form, visit Glen Helen Raceway online at www.GlenHelen.com

NEW FORUM FOCUSES STRICTLY ON POLARIS

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Launching to the public today, ALLPOLARIS.COM provides a home base for Polaris enthusiasts to talk about the brand they love.
 
Broken down into 3 sections – Polaris Snowmobile, Polaris ATV and Polaris Ranger, the site is easy to navigate and offers a number of well thought out pre-designated forums in each section.
 
ALLPOLARIS.COM hopes to build its member base to more than 10,000 by the end of this season. Dealers, mechanics and the technically inclined are more than encouraged to join. Forum suggestions are also welcome.
 
ALLPOLARIS.COM – All Polaris, All the time.
 
Visit ALLPOLARIS.COM and sign up today for free!

Arctic Cat 1000 LTD Dominates Baja 1000

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The Fines Double Racing Team consisting of Reid Rutherford, Tony Valerio, Benn Vernadakis and Agustin Maduena showed the rest of the Class 26 competition that their Arctic Cat 1000 LTD 4×4 had what it takes to win the 2010 Baja 1000.

Returning as the defending class champions, the team piloted their big Cat to the finish line with an amazing time of thirty-nine hours and twenty-five minutes through the most adverse of conditions, finishing four hours ahead of second place and several sport ATVs and dirtbikes.

Team captain Reid Rutherford said, “We knew our fiercest class competitor would be Mike Penland on his Can-Am 800, but by the time we hit San Felipe, we had a twenty minute lead on second place and never looked back. The Arctic Cat 1000 ran flawlessly for two days of endless punishment. Winning this race is quite a statement for the durability of the Arctic Cat product.”

For 2010, the race started in Ensenada, Mexico, crossed the Peninsula twice and ended in the southern city of La Paz totaling 1,067 race miles. The terrain is described as primitive at best and ever-changing with silt, rocks, water crossings, heat, snow and outrageous elevation changes.

For more information on Fines Double Racing, please visit www.finesdoubleracing.com. For more information on Arctic Cat ATV product, please log on to www.arcticcat.com or visit your local dealer.

About Arctic Cat – Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories. Its common stock is traded on the NASDAQ National Market under the ticker symbol “ACAT.”

INTRODUCING DIRT TRAX MAGAZINE

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All-Terrain Vehicle Magazine to be Re-branded Dirt Trax Magazine Beginning in 2011

The Publishers of All-Terrain Vehicle Magazine, the largest circulation ATV enthusiast publication in Canada and one of the larger circulation titles in the US ATV market, announced the magazine will be rebranded Dirt Trax Magazine – the All-Terrain Vehicle Magazine.

Supertrax Media, producers of the highly successful Dirt Trax Television series broadcast to over seven million viewers on the Outdoor Channel in the US and on the OLN and Wild TV in Canada, publish All-Terrain Vehicle Magazine.

The move to rebrand All-Terrain Vehicle Magazine comes as a result of the increasing acceptance and awareness of the Dirt Trax brand, particularly in the US marketplace. Dirt Trax Television has risen to the top of the powersport television business producing high quality, entertaining ATV television the past five years.

According to Mark and Kent Lester, publishers of All-Terrain Vehicle Magazine, the move will more closely align the magazine with the television show, leveraging crossover awareness between readers and viewers.

Mark added: “All-Terrain Vehicle Magazine occupies a leading position in the ATV industry, however, the Dirt Trax brand is enjoying increasing awareness with our readers. Moving the magazine into the Dirt Trax brand makes great sense as we center our publishing and television production efforts around the ‘Trax’ theme. With this move Dirt Trax becomes the first fully integrated media offering bridging TV, web and print media into a unified enthusiast source.”

For 22 years Supertrax Media has published Supertrax International Magazine, snowmobiling’s largest audited circulation title in both the USA and Canada.

Supertrax Media also produces SnowTrax Television, the longest running snowmobile enthusiast television adventure series in its 17th season with over 3.6 million North American viewers.

Beginning with the 2011 Buyers Guide Edition, Dirt Trax Magazine will feature expanded editorial opinion from Dirt Trax Television hosts Luke and AJ Lester as well as editorial linked to Dirt Trax Television content.

Kent Lester spoke about the rebranding: “Loyal All-Terrain Vehicle Magazine readers can expect Dirt Trax Magazine to continue the high quality, informative and entertaining opinion they’re accustomed to. It’s been the hallmark of the magazine for 11 years. We’re excited to bring the synergies of Dirt Trax Television and All-Terrain Vehicle Magazine into one powerful publication beginning in April 2011.”

Supertrax Publishing and Supertrax Media are the sport’s largest media outlets publishing SUPERTRAX Magazine in the US and Canada four times annually to 195,000 snowmobiling households per issue, the Go Snowmobiling Magazine in Ontario to 63,000 snowmobiling households per issue, and the sport’s longest running, largest viewership television series – SnowTrax Television – broadcast on the Outdoor Channel in the US and TSN and TSN 2 in Canada to 3.6 million viewers. Dirt Trax Television is watched by 7 million viewers on the Outdoor Channel in the US and OLN and Wild TV in Canada.

For more information contact (705) 286-2135

Should I Buy A Brute Force?

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Dear Motorhead:

I’m thinking about geting a 2009 Brute Force 750 NRA Outdoors. Some guys I work with say they had problems with the u-joints and the belts messing up. Have you heard of or experince these problems with the Brute Force?

I have also seen how they drive their trucks though so I’m not really surprised that they have problems with their ATVs too!

Jason

Hi Jason

We haven’t tested a BF for about a year, but they haven’t changed at all since then.

My experience with the Brute is that its a very solid ATV. We didn’t ever experience any belt issues, but if you abuse your ATV and don’t pay attention to what your driveline is doing, you will burn belts and CV joints on any ATV.

We have certainly spun a number of CV joints on our ATVs and almost with out exception it always happens when your stuck in the mud, in 4X4 working the ATV hard and turning the wheels.

Eventually under these conditions, as the wheels are searching for traction, a CV joint will snap.

This is not a problem with just Kawasaki bikes or just the Brute Force. Its the same with all ATVs and I would suspect putting your buddies on any ATV would result in the same problems.

I say, if you have your heart set on a Brute Force, go for it. That 750 motor is one of the torquiest in the biz and will keep you happy for a long time.

Hope this helps you with your decision.

Luke Lester
DirtTrax Television

Yamaha Partners with National FFA

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Motorsports Leader Sponsors Wildlife Proficiency Award Promoting Land Stewardship Education and Leadership

Yamaha Motor Corp., U.S.A., joined more than 54,000 agriculture students and professionals at the recently-held 83rd National FFA Convention in Indianapolis.

The company introduced its new partnership with the nation’s leading agricultural organization through its sponsorship of the FFA’s “Wildlife Production and Management – Entrepreneurship/Placement Proficiency” award.

As the motorsports leader in the outdoors community and an award sponsor, Yamaha employees were invited to serve on a panel of judges to select a winner of the Wildlife Proficiency award from among five nominees.

Proficiency awards recognize FFA members who excelled as agricultural entrepreneurs, employees or volunteers while they gained hands-on career experience. Aaron Thomas Shawler Wheeler, of the LaRue County FFA Chapter in Kentucky, won this yearÂ’s award for his work on a farm/hunt operation in Kentucky.

“Yamaha is proud to support the National FFA and its Wildlife Proficiency award, and we congratulate Aaron along with the other nominees for their accomplishments,” said Steve Nessl, Yamaha’s ATV and Side-by-Side (SxS) group marketing manager who was one of the panel judges. “We continue to be impressed by the caliber of these young people and take great pride in supporting their path of success in the field.”

The Wildlife Proficiency category was one of 47 FFA proficiency awards given at this yearÂ’s convention, which ran for four days this past October and included educational and leadership sessions, career development events and the National FFA Agricultural Career Show.

Yamaha also participated in the Career Show displaying the latest ATV and SxS vehicles and promoting safe riding and safety training. The company held drawings to give away riding gear – including a helmet, goggles and sweatshirt – to three lucky winners each day, and provided ATV Safety Institute training information to the professional educators and FFA alumni in attendance.

“We simply could not provide the depth and breadth of educational and leadership opportunities without companies such as Yamaha,” said Maggie Halferty, Regional Director of The National FFA Foundation. “We appreciate the advocates you have been for our future leaders in the National FFA.”

About Yamaha Motor Corp., U.S.A. – Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

ITP AND WARNERT CAN-AM OUT FRONT

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ITP and the Warnert Can-Am Racing team proved to be a potent combination throughout the 2010 Grand National Cross Country Championship Series.

Race wins, podium appearances and ultimately numerous overall class titles made headlines all season. No team had a greater impact this year, and its success came while using a wide variety of ITP tires. ITP’s Holeshot, QuadCross XC, TerraCross R/T and Mud Lite models all made their way to winnerÂ’s circle on a regular basis.

Most notable were the results of WarnertÂ’s utility class riders. Cliff Beasley, Michael Swift and Bryan Buckhannon all tallied perfect 160-point scores (amateur classes count the best eight finishes during the 13-event schedule). Beasley left no doubt by winning every single event to claim the U2 class championship (201-840cc modified ATVs with no racks). Buckhannon took the 4×4 Open class, while Michael Swift grabbed the 4×4 Limited division.

Chris Bithell and Adam McGill were both consistent front-runners in the XC1 Pro class in 2010. Bithell enjoyed an overall victory at round six and finished the season with three straight top-three podium visits. Just edging Bithell for third place in the final point standings McGill, who showed up on the podium eight times in 13 races.

Rounding out this Minnesota-based team’s season was Lexie Coulter, who finished fourth overall in the highly competitive Women’s class standings. Coulter won the opening round and then stood on the podium seven more times during the series. Less than ten points separated the top four riders in this division.

Congratulations to the riders, technicians and management who made it all possible. ITP is proud to have been able to play a part in a sensational season.

Since 1982, ITP has grown into the world’s #1 ATV/UTV aftermarket tire and wheel source, and continues to provide a complete line of innovative tires and wheels for virtually all ATVs and UTVs. For a copy of ITPÂ’s full-color product catalog, call toll-free: 1-800-859-4740. For other inquiries or technical advice, contact ITP at 930-A S. Rockefeller Ave., Ontario, CA 91761; (909) 390-1905. Or visit ITPÂ’s website at www.itptires.com.

HAVA Hosts the 3rd National Family Day

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Disabled Vets and Families Treated to a Great Day on the Range

Honored American Veterans Afield (HAVA) hosted 126 disabled veterans and active duty military personnel plus family members for the 3rd Annual National Family Day.

This was a massive shooting event at the National Shooting Complex in San Antonio, Texas, on November 13, 2010. In all, over 225 great Americans participated in the all day event.

Additionally, more than 100 volunteers came to support the event from the outdoor industry, VFW posts and surrounding active military units. Other individuals who just wanted to help flew from Seattle and Portland, Ore., and drove from as far away as Tulsa, Okla., and Shreveport, La. All assembled for one purpose – to honor these American Heroes who gave so much for our country.

The event featured stages of fire for sporting shotgun, rifles, pistols and cowboy action. Smiles and good times abounded from the cowboy stages to the rifles from multiple firearm companies with top of the line optics and accessories as they knocked down automatic resetting steel at 100 yards. And there were great looks of accomplishment as resetting steel groundhogs dropped at 50 yards. There was even a tactical shooting course for youngsters with air soft guns.

“We continue to have an incredible sense of pride to be involved in helping these great American Heroes,” said HAVA Chairman, Tom Taylor. “As we see more and more Wounded Warriors in the field and on the line and the smiles it brings to their faces, it is worth all the effort to host these events for HAVA on behalf of the outdoor industry.”

The participants were also treated to an amazing display of shooting skill from Army Marksmanship Unit members SGT Glenn Eller (2008 Olympic Gold Medalist in Double Trap) and multi-national and world champion SSG Josh Richmond.

The Shotgun exhibition was introduced by Multi Shotgun Champion and NBC Olympic Shooting host Shari LeGate. Competitive shooting champions Jerry Miculek and Max Michel wowed the crowd with their competitive and speed shooting skills. They also did a fun competition with participants selected from the attendees.

Hosting sponsors for HAVA and this event were Smith & Wesson, Yamaha, Surefire, Hornady, Mossberg, Leupold, Crimson Trace, FMG Publications and NRA. Other major contributors involved with this event were Corbon, Colt, XS Sights, Aimpoint, Savage, Sig Sauer, LaRue Tactical, Remington and Flip ‘n Targets.

About HAVA:

HAVA is a 501(c)3 organization formed by companies in the shooting and outdoor industry with the purpose of raising awareness and further assisting disabled veterans with their healing process through guided hunts, shooting sports, and other active outdoor sports activities. The sustaining sponsor companies are Smith & Wesson, Yamaha, Crimson Trace, Leupold, Surefire, Mossberg, Hornady, FMG Publications and NRA. There are many other contributing companies. Those who would like to learn more and contribute to the HAVA mission can do so at www.honoredveterans.org.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The companyÂ’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

Pure Polaris Unveils NEW Website

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Easy-to-Navigate Site Features More Product & Fitment Information

The new Pure Polaris website makes it quick, easy and efficient for riders to find the premium-quality accessories and branded apparel they want to enhance their riding experience.

With more information than ever about Pure Polaris products customers can choose from among several easy, flexible ways to search for everything from windshields to plows and full cab enclosures.

Pure Polaris accessories are Polaris and Victory riders’ best choice because they install easily, provide premium fit and finish, and enhance a vehicle’s function.

And with the new site riders have access to the most up-to-date lists of vehicles, making it easy to search only for accessories that fit their ride. Accessories can be found according to product type (performance, comfort, cargo, etc.) or by the vehicle model name or model year.

In addition, there are maintenance guides that will help riders care for and better understand their vehicles, and convenient links that provide access to owner’s manuals and safety and service bulletins. There are also convenient links between Pure Polaris pages and the Polaris and Victory vehicle information pages so consumers can research a vehicle and accessories at the same time.

Accessories and apparel for Polaris off-road vehicles and snowmobiles are featured at www.purepolaris.com

“Our new website gives customers what they’ve asked for: More information that’s easier to find through simple search tools,” said Scott Swenson, Vice President/General Manager PG&A and Snowmobile Division. “We also significantly enhanced the vehicle fit information to ensure it’s clear to customers which accessories fit their specific vehicles.”

The Pure Polaris website gives riders 24/7 access to detailed product information, and after researching products online, a rider can take a list of part numbers to a dealership for a personalized shopping experience.

The new Pure Polaris website features:

• Easy Navigation & Product Searches: Customers can search for Pure Polaris products by product type, by vehicle model name or model year, or by vehicle “Family.”

• Easy to Find Vehicle Info: There are convenient links between vehicle information pages and pages featuring Pure Polaris accessories for those vehicles.

• Easy Vehicle Customization: The Polaris and Victory “Customizer” tool lets customers customize virtual 2010 and 2011 models online. The “Customizer” shows how selected accessories look installed on vehicles, and a list of the accessories can be printed and brought to a dealership.

• Parts & Maintenance: Riders will find Frequently Asked Questions about maintenance procedures, quick reference guides, and videos. There are also links to online parts catalogs, vehicle safety and service bulletins, and the Pure Polaris Oil website.

About Polaris – With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER, snowmobiles and Victory motorcycles for recreational and utility use, and has recently introduced a new on-road electric powered neighborhood vehicle. Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive inroads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com