Press Release –

Honda Canada Inc. today conducted a ceremonial groundbreaking to commemorate the start of construction for a new head office campus in Markham, Ontario.

The new campus will be located on a 53.3-acre parcel of land fronting Highway 404, just north of Elgin Mills Road. The project is estimated to take a minimum of two years to complete, with a tentative move-in date of summer 2009.

The new campus with 46,450 square metres (500,000 square feet) of building space is designed to provide Honda Canada with greater operational efficiencies for its growing sales, marketing and customer service teams with a total of approximately 700 associates.

The Honda Canada campus will feature three separate but interconnected buildings, including a four-storey building for the head office that is being designed to be LEED® (Leadership in Energy and Environmental Design) Gold Certified, advancing Honda’s continued commitment to the environment.

The campus will also include a technical centre that accommodates research and development, engineering and training, and a one-storey parts distribution centre.

The project design and build will be completed through a joint partnership with ZAS + HOK architects.

Honda Canada is working on a number of environmental initiatives, which are designed to contribute to its head office building being LEED® Gold Certified.

The relocation to Markham, Ontario, reflects Honda’s commitment to its Associates, community and brand. The Markham location offers access to transportation infrastructure, respecting travel distances required of existing Associates.

As active community partners, Honda also looks forward to contributing to its new local community and the York Region through volunteerism and outreach initiatives.

Press Release –

Team High Lifter Polaris Racing continues to rule the mud with another impressive showing at Gap Broadcasting’s Can-Am Mudstock 2007 Presented by Gorilla Axle, held at Mud Creek Off Road Park, in Jacksonville, Texas.

In the Mudd-A-Cross division’s RUV class, a RANGER RZR and RANGER XP, piloted by Jesse Johnson and Maggie/Brian Robertson, took first and second; Sportsman 500s, ridden by JW Otwell and Scott Smith, took first and second in the 0-500 class; and a Sportsman 800 X2, ridden by Brian Robertson, took second in the 501-Up class.

In the Mud Bog division, RANGER dominated the RUV class with RANGER RZRs, piloted by Jesse Johnson and Randy Miller, going first and second; and Brian and Maggie Robertson’s RANGER XP taking third.

For the 401-599 class, first and second went to JW Otwell and Maggie Robertson aboard Sportsman 500s and in the 600-Up class, the Sportsman 800 X2, ridden by Randy Miller, took top honors.

Topping off the day, the RANGER RZR was the first side by side to compete in the two-man endurance Buddy Run and crushed the field by not only finishing, but finishing four minutes ahead of the second place team.

Press Release –

To raise money for the American Cancer Society, a group of Polaris employees made the journey from their Research & Development facility in Wyoming, Minn. to the birthplace of Polaris, Roseau, Minn.

The trek, done with RANGER RZRs, took just over 13 hours, was about 430 miles and raised more than $6,500 for cancer.

The RZR, officially classified as a Class II ATV in Minnesota, can legally drive over county roads.

The team drove on paved and gravel county roads along with some off-road trail sections.

Press Release –

ADLY MOTO announced today the introduction of an all new 4X4 utility shaft drive ATV. According to Terry Nesbitt, Adly Moto VP, “we will formally introduce the latest edition to our product line at the GIE EXPO (Louisville Lawn and Garden Show) October 25-27.

The Titan 300 with numerous unique features including shaft drive water-cooled 4 valve head engine with ceramic coated cylinder, all wheel independent suspension, and an industry first secondary dual-range transmission with PTO is the beginning of a new segment in the ATV industry.

This state of the art new design utilizes a dual-range CVT along with a secondary dual-range transmission with front and rear differentials resulting in a mutli-faceted ATV with excellent towing capacity as well as the potential to obtain reasonable speeds.

The secondary transmission provides 2.5 times more torque in order to maximize load capacity and reduce CVT wear. The Adly Moto PTO System and separate disc brake offers many unique opportunities including an industry first shaft drive Power Trailer (900 pound load capacity) with an independent differential, hydraulic dump bed and independent suspension; ATV and Power Trailer become a 6 X 6.

The PTO is quick disconnect and the differential compensates for L/R wheel speed thereby shortening the turning radius and enhancing the overall handling characteristics.”

Nesbitt also states, “Adly Moto is now the exclusive distributor for the Roxon brand. The Roxon Bullet 125 Dirt Bike is an Italian designed product with an excellent reputation for performance, quality and style. The Bullet 125 utilizes a girder type frame with numerous alloy and billet component parts and is available in both Dirt Bike and Super Moto styles.”

Visit usa.adlymoto.com

Press Release –

The Can-Am Spyder roadster offers enthusiasts the next dimension in open-road riding

Today marked the beginning of a new era for BRP as its first on-road vehicle, the 2008 Can-Am™ Spyder™ roadster, rolled off the assembly line in Valcourt, Québec.

A three-wheel vehicle (two in the front, one in the rear), the Spyder roadster offers the performance of a traditional motorcycle with much of the peace-of-mind of a convertible sports car.

It is powered by a Rotax® 990 V-Twin engine, produced by BRP-Rotax, the company’s Austrian division and a world leader in engine development.

“This is a very important day in the history of BRP,” said José Boisjoli, president and CEO, BRP. “Our employees around the world have a lot to be proud of as we bring to the market a product that is a true paradigm shift, a completely new and unique vehicle, one that will redefine the roadster category. The Can-Am Spyder roadster is yet another testimony of BRP’s passion for innovation and for the powersports industry,” he added.

The February 2007 launch was followed by a targeted marketing campaign in both North America and Europe, which gave potential clients the opportunity to ride the new roadster.

“Since its official unveiling, the Spyder roadster has been a hot topic among powersports enthusiasts, open-road newcomers and media alike the world over. To date, more than 20,000 consumers have tried the Can-Am Spyder roadster in 11 American states, four Canadian provinces and eight European countries,” concluded Boisjoli.

The first units will be delivered to selected dealerships across North America in October while dealers in International markets will receive theirs at the beginning of 2008.

In 2008, BRP will pursue its go-to-market strategy and deploy the Can-Am Spyder roadster to approximately 20 additional American states, a few other Canadian provinces and 15 countries in Europe, South America, Asia Pacific and the Middle East. The roadster’s worldwide deployment should be completed within the next two to three years.

The first Spyder roadster to roll off the Valcourt assembly line will be delivered to Jay Leno, a well-known collector and restorer of era-defining cars and motorcycles, columnist in Popular Mechanics Magazine, and host of the iconic U.S. television programme The Tonight Show.

Press Release –

Polaris continues to flex its muscle in Side by Side racing most recently taking first and third place in Best in the Desert’s Vegas 300.

Jagged X’s RANGER RZR crossed the finish line in five hours and 18 minutes to take the class and Matt Park’s RANGER XP added to its accolades by finishing third.

Press Release –

Bestop, Inc., market leader in vehicle soft tops, today announced a collaboration with Polaris Industries to create exclusive soft-top cab systems for RANGER side by side vehicles.

Through this partnership, Bestop will bring their integral technology in tops and storage systems for Jeeps, trucks and SUVs to the PowerSports industry.

“Bestop looks forward to not only adding to the RANGER accessory offering but also being the only OE approved premium soft-top cab system supplier in the ATV/side by side industry,” said Tim Alary, director of OEM Sales of Bestop. “Through this partnership, Bestop and Polaris will be able to exceed customer expectations and bring a new world of product technology to the PowerSports customer.”

The RANGER’s design, popular with ranchers, hunters and off-road enthusiasts, will provide a solid base for a jointly-designed and developed premium soft-top cab system, the Bestop Premium Soft-Top Cab System.

The system will be sold exclusively through PURE Polaris starting in December 2007.

“Cab systems are one of the most highly sought-after products for Polaris RANGER owners,” said Chris Witte, product line developer for PURE Polaris. “Partnering with Bestop will ensure a high-quality soft-top cab system that will enhance our PURE Polaris RANGER accessory offering.”