Press Release –

New Accessory Package for Booming Side by Side Market Features 6′ Straight-Blade Poly Plow and THE BOSS’ Innovative SmartHitch 2 Attachment System

THE BOSS Snowplow, a company known for pushing the edge of innovation on products for snowplow removal, today announced a collaboration with Polaris Industries Inc., a pioneer in the booming side by side market, on the launch of a new 6′ Straight-Blade Poly Snowplow and SmartHitch 2® attachment system for Polaris’ 2005-2008 RANGER side by side vehicles.

Available at Polaris dealerships starting in September, THE BOSS Snowplow for Polaris is designed to easily tackle projects for the home or job site giving side by side owners the flexibility to reach areas where traditional plows cannot go due to space limitations or rugged terrain.

In addition to developing its first snowplow for the side by side market, THE BOSS adapted its proven SmartHitch 2 Attachment System for the Polaris RANGER to give homeowners and professionals the time-saving benefits of a fast and efficient attachment system with the ability to maneuver with ease.

“Our new product for Polaris and the side by side market is a natural next step for THE BOSS, and the opportunity to work with the company that has set the standard for quality and performance in the side by side market is an added bonus,” said Rick Robitaille, marketing manager for THE BOSS Snowplow.

“THE BOSS has a proven track record designing high-performance snowplow equipment for downsized vehicles, so we’re thrilled to be taking this to the next level with a custom design for the RANGER. The power and versatility of the Polaris RANGER and the easy hookup of THE BOSS snowplow using SmartHitch 2 technology will make quick work of any plowing job.”

“THE BOSS plow will complement our side by side accessory offering,” said Chris Witte, product line developer for PURE Polaris. “Polaris RANGERs are known as the ‘hardest working, smoothest riding’ side by side vehicles and the addition of THE BOSS plow to our accessory line up ensures our RANGERs work even harder.”

Standard features of THE BOSS 6′ Straight-Blade Poly Plow include:

· SmartHitch® 2 Attachment System
· High Performance Hydraulic Package
· SmartTouch 2 Hand Held Control
· Poly Blade
· Sloped Profile Undercarriage

Attaching or detaching the plow can be done with little to no physical effort with THE BOSS’ SmartHitch 2 Attachment System. A simple and quick attachment means users spend more time plowing and less time getting ready to plow.

Part of THE BOSS Snowplow package, the SmartTouch 2 Handheld Control is the easiest-to-use handheld control in the snowplow industry.

The handheld control is designed for right or left hand use and requires less button pushing than competing products, features an express up-and-down capability, and also has a built-in sleep mode.

The handle of the control can be removed providing several different mounting options.

We’re hearing reaction to power increases coming to the Big Bore Sport Ute class. Seems detractors are focusing on the power of premium priced, bought-by-experienced-rider models, claiming it’s bad for the industry.

The new Thundercat, the Outlander 800 HO, the newly HP injected Sportsman 800 HO along with the Brute Force 750, are not inherently dangerous because of their powerful engines.

In every motorized form of recreation there are the top-of-the-line model segments that showcase the manufacturer’s best technology. These vehicles are always expensive and rarely purchased by anyone less than a seasoned rider.

This argument was thrown at the snowmobile industry in the early 90s – not coincidentally Arctic Cat was at the centre of the controversy then over the introduction of – you guessed it – the Thundercat snowmobile.

At that time it exceeded the market’s benchmark for displacement and HP by about 20 percent. Screams could be heard for more than a year from the bed wetters.

Turns out, after the industry was scrutinized in an effort to vilify powerful snowmobiles the naysayers were not just a little wrong, they were completely wrong.

Common denominators in snowmobile accidents never changed as a result of more powerful models. What were the common denominators? Impaired operators and reckless, risk taking riders.

Engine size was not a constant in accidents. The driver profile was the problem – and still is.

Press Release –

The Berkshire Trail Riders Club was honored recently as the first recipient of Bosski’s Trailers for Trails Program.

In sponsorship with Fisk Distributing and Enfield Motorsports, the club was able to acquire two 1600 Utility ATV Wagon trailers even though the non-profit group had limited funds.

Jason Myers, President of the Berkshire Trail Riders shares his excitement, “We had to haul a huge amount of stone a mile or so down the trail to repair some damage. These trailers cut down on the amount of trips up and down the trail significantly since we could store so much material in the big trailer. We used to have guys just standing around waiting, now, these guys are kept busy because a lot more material comes down in one shot!”

The Berkshire Trail Riders are responsible for maintaining Tolland State Forest in Sandisfield and Otis, Massachusetts.

Many other volunteer riding clubs maintain their local public trail systems. Usually trail maintenance requires several individuals hand carrying equipment and supplies long distances to get to the work area.

Bosski’s ATV Wagon trailers make the job much easier and allow workers to get more done in a shorter period of time. If the trails are not taken care of, many states are threatening to close these public areas leading to less and less places to ride.

“We are the only manufacturer in the world that offers the quality, features, and reliability that trail riding clubs want and need. These volunteers help maintain and expand their trails, and our heavy-duty construction, 1000lb Power RAM dump system, and power brakes make our trailer the right one for the job. We are happy to sponsor their cause.” says Robert Rickard, Sales Specialist of Bosski.

ATV Wagon trailers are in use at many off-road trail systems throughout North America, including the prestigious 500 mile and growing Hatfield-McCoy Trail System of West Virginia.

Jason Myers continues his praise, “I know that many other clubs in the area could benefit from the use of these types of trailers and you can be sure that we will spread the word.”

If you are an ATV Wagon dealer who knows of a club in need, or if you are a non-profit club wanting a rugged, workhorse trailer, contact Bosski and ask about their Trailers for Trails Program.

Applications and more information are available at ATVwagon.com.

Press Release –

Doug Eichner has increased Polaris Outlaw “firsts” in the racing world by giving the Outlaw 525 S its first Pro win at the ITP QuadCross Series, Sunday, Aug. 5.

In the Open Pro class with approximately 15 Pro competitors, Eichner delivered a second place finish in heat 1 and a holeshot start and first place finish in heat 2 (leading the race from finish to end) giving Team Polaris the overall Open Pro Victory for the day beating out some very competitive teams. The 525 S ran flawlessly.

Thanks to Ross McNab of FOX SHOX for his devoted effort in dialing in the shocks and assisting trackside and to DRI who prepped the bike for the race.

Eichner is sponsored by Polaris Industries, Duncan Racing International, Rage,n Luxury Toy Haulers, Fat Boy 4 Exhaust Systems, ITP Tires, Fox Racing Shox, A.R.C Racing, Roll Design, IMS, GPR Stabilizers, Douglas Wheels, Motion Pro, Smith Optics, Hinson Clutch Components, One Industries, Tag Metals, Pro Design Racing, JE Pistons, and Vortex Ignitions.

Along with racing WORCS this weekend, Eichner will go for his eight win of the Pont de Vaux in France on the Outlaw 525 S, Aug. 24-26.

Press Release –

Since 1968, Yamaha has led the pack in terms of innovative off-road vehicles.

With the 2008 additions to its ATV and off-road motorcycle families, its amazing line of off-road vehicles just keeps getting better.

As the #1 and #2 selling ATV’s in Canada, Yamaha’s tried and true Grizzly 700 and Kodiak 450 have clawed their way to the top.

With Yamaha’s unparalleled EPS – Electric Power Steering – system now available as an option on the Grizzly 700 for 2008, the choice is yours.

EPS makes handling even the toughest trails easy so you can concentrate on enjoying the ride.

Joining the awesome Raptor 700 and YFZ 450 are the exciting new Raptor 700SE, with upgraded shocks and a fresh paint scheme, and its smaller cousins, the Raptor 250 and 250SE.

The same amount of fun as the big boys in a smaller package, Yamaha’s new Raptor ATV’s are comfortable, versatile, stylish and rugged.

Add all that to the most superior features on the market and impeccable handling, and you’ve got everything you want in a sport ATV.