Latest market research is showing Bombardier ATVs occupy number one “share of mind” awareness. This is a critical gauge of how well a brand is being promoted. BRP gives much credit to its widely circulated, half hour TV special entitled “The Ultimate Ride”.
The TV special has been aired for more than six months now on national, regional, cable and satellite networks generating a groundswell of brand awareness for the new Outlander 800 HO and 800 Max two-upper.
Proof positive of the success of BRP’s promotion is we’re hearing stories of dealers getting full retail prices for OL 800s and 650s! Seems the successful promotion and the amazing performance of these two new models has generated enormous interest and sales across North America.