Follow the Leaders

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We never like to come across as a show off with an over-inflated ego. Boasting just isn’t something our team participates in. Sometimes though a self-indulgent pat-on-the-back is fitting and on this occasion, requires no apology.

Recently our television show, Dirt Trax Television, added “Award Winning” to its moniker. The Outdoor Channel recognized it for two prestigious Golden Moose Awards, most notably, Best Off-Road Show.

Humbled? Sure. Proud? Extremely. Deserving? Absolutely! Being recognized for outstanding achievements, whether in school, in sport or in business is worthy of some accolades. What good would this honor be if we didn’t show how proud we are of being chosen as the very best, numero uno, top dogs and the leaders in what we do?

So what sets us apart from everyone else in the ATV media? For starters, our entire team rides. We ride often and we ride hard. We immerse ourselves in this business and we take great pride in reporting the most in-depth, accurate and often controversial information back to you.

We pull no punches and we make no apologies for reporting the truth and we can do this with a clear conscience because our opinions are the result of a team consensus derived from countless hours of saddle time on the ATVs and UTVs we report on.

We have a wide age range of editors on our team too, which provides the perfect mixture of experience, enthusiasm and technical knowledge. This diversity allows us to tell a story in a uniquely captivating way.

Our talented editors and camera operators – that incidentally picked up the GMA for Best Videography – are simply the best in the business with the credentials to prove it.

Our unwavering commitment to our viewers and readers is what really drives us though. Yes we have obligations to report on the products our sponsors expect, but make no mistake about it. Our opinions will never be compromised and that’s our promise to you.

If you’re craving information that’s not just regurgitated brochure fluff, then you need to follow the leaders. Dirt Trax TV and the new-and-improved Dirt Trax Magazine has more practical information to help you be an educated ATV/UTV owner than any other off-road media – hands down.

Take the time to read the next issue of Dirt Trax Magazine (April) and watch Dirt Trax Television. To get started, you can read articles on this web site and view full episodes at

Go ahead, we dare ya.

Matt Lester
Matt Lester
Matt Lester is an Account Manager for Dirt Trax TV. He is also a Contributing Editor and Guest Correspondent on the show focusing on tourism & adventure segments.

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