In case you hadn’t noticed, the formerly Japanese dominated ATV and side-x-side business is being rapidly set upon by domestic manufacturers.
This paradigm shift in dominance is not hard to understand when reviewing the willingness to invest in innovation the past five model years.
While Japanese OEMs have remained very conservative – some even pulling products back from the market or continuing to sell one, two and three-year-old models.
What seems increasingly clear is this: If you innovate, take calculated risks and listen to your customers, you win.
That fact is neither a domestic nor is it an import idea, its reality.