The side-x-side business appears to be the new darling of the off-road industry.
The emergence of new models and most importantly, new segment breaking variants, is a sure indication this business is moving in the right direction.
So what’s making this end of the off-road business grow like crazy? Believe it or not, the upscale higher unit price of side-x-sides compared to current ATVs is actually a strength for this business.
The higher priced space SXS sales occupy is a direct reflection of the more affluent, financially stable demographic who can afford those premium priced rides.