Just got the latest edition of Dirt Trax Magazine in the mail and noticed Suzuki isn’t mentioned anywhere in the mag again.
Not in the best in class issue either and no advertising.
What’s going on with them?
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Suzuki has been very quiet as far as working with the enthusiast press is concerned for about the past year.
Regardless of advertising we’ve attempted to get access to PR units for testing and coverage but have had limited response. The company pretty much pulled back from marketing ATV’s a little more than a year ago.
They have some really good product however I believe the company is focused on their automotive division at this time.
I am not an expert on this topic so take this for what it’s worth.