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Q&A with Kawasaki’s Bruce Stjernstrom

Press Release –

With the partnership between Monster Energy and Kawasaki halfway through its’ first year, Kawasaki’s Marketing Director Bruce Stjernstrom sat down to discuss how the relationship has been going.

Q: The partnership with Monster Energy has been in effect for over six months now. Can you describe how it’s been going on the racing side from the professional teams all the way to the amateurs?

B.S.: The Monster Energy Kawasaki relationship has been in the making for over a year. Everyone agreed that it was a great idea. The colors obviously work great for them and us with the lime green and black.

It was a matter sorting out what we were going to do. Monster Energy wanted to include all the racing teams and we wanted to do that as well. It seems like we have been doing it a lot longer than we have been but it just took awhile for it to come together.

I think from both sides it is a good marriage. The relationship is good. The product is good. I think it works well for us and it works well for them too.

Q: So in terms of Monster Energy, have they expressed how the relationship has been going so far?

B.S.: Well they have been working with the Pro Circuit team for a couple of years. They felt that motocross/supercross was a big part of their marketing program.

They were really positive about that and felt strongly about how important that was for them. The relationship with us started out of that.

They were interested, not only in our 450 team but with road racing, off-road, drag racing, our new ATV team, and Team Green™ as well. Even though motocross was their first experience with motorcycle racing, they were excited about expanding that whole thing into the other venues.

Q: Do you think its boosting the appeal for both Kawasaki and Monster Energy?

B.S.: Well, I can answer for Kawasaki. I know that there are a lot of people that are aware of Monster Energy and have been attracted to our team because of it.

Within the industry, I think people look at Monster Energy as a real viable product and a company that is a good fit for our industry.

Obviously there have been other energy drinks that have been involved with our industry but Monster Energy has been a big player in our industry and their industry too.

I think Kawasaki’s racing program is something that gives them a really strong anchor in our industry. It’s a great mix because our audience is skewed young and theirs is skewed young as well.

Q: Some manufactures don’t have title sponsors and Kawasaki has decided to share its name. Why do you think that some people don’t decide to share their name?

B.S.: A few years ago we had a similar relationship with Chevy Trucks. And obviously General Motors is a big company.

We had a great relationship with them. Also, it gave us a lot of experience in how to work with a title sponsor and know how to make it successful for both sides. We had a five year relationship with GM, which was pretty good.

Coming into this relationship, I think it helped us determine how we wanted this relationship to work and how we thought it would help them.

It’s important to understand that we not only work for Kawasaki but we work for Monster Energy too.

It’s an important part of our racing teams. Monster Energy is putting a lot into our teams, not just financially but also with commitment to promotions and marketing.

I think it’s been good as far as helping generate a lot of awareness for our racing teams and our company. The value of having Monster Energy as our title sponsor has really been their commitment to us.

That’s what we were looking for in a partnership when we put this whole thing together.

Q: Is there anything new that will be happening with the group?

B.S.: When we began working on this relationship, there were some things that seemed to happen last minute.

Now that we have had some time to work together, we are just going to streamline how we are going to do things, prioritize the efforts we put into it and get the best value for our joint efforts. That’s our main goal for next year.

Apache Track System with Studded Tracks

Press Release –

Snowmobilers have long relied on track studs for confidence in icy conditions. Now winter-time ATV riders can get the same peace-of-mind with a studded version BRP’s Apache Track System.

380 tiny studs imbedded in the track lugs – 114 studs on each rear track, and 76 on each front one – improve acceleration, braking and cornering on ice. The studs on all four tracks are installed in the ideal pattern for the perfect balance of handling and control.

The Apache track system, for Can-Am Outlander ATVs, takes winter riding to a new level thanks to BRP’s nearly 50 years of experience making Ski-Doo snowmobiles.

The system replaces each wheel with a specially-designed track for flotation and traction on snow.

Studded Apache Track System
P/N: 715000534
MSRP: $3359,99 USD / $4049,99 CDN

QuadRacer R450 Invitational Press Ride

Press Release –

The 2008 QuadRacer R450 was presented to the North American media for riding, scrutiny, and a whole lot of fun this week. The press ride was held at none other than Digger Doug Gust’s Salem, Wisconsin home.

Doug’s house also doubles as a complete quad testing facility and training center, which made this venue a perfect choice. Using Doug’s home was made even more meaningful as Gust, a multi-time champion and racing icon, helped develop the QuadRacer at this very facility.

The new 2008 QuadRacer R450 features over 100 changes. There are over 50 changes alone in just the chassis area. Suzuki engineers worked hard to make the best even better. The refinements in total make for an even better machine as evidenced by the collection of editors, test riders, and racers on the challenging Gust practice track.

The all new ECM Logic and Ignition Control System and reshaped cam profiles were instantly evident upon riding the new QuadRacers The new ECM monitors throttle position (TP), engine RPM and the transition rate of both the Throttle Position (TP) and the Engine RPM.

It then determines the optimum Fuel Injection Volume and Spray Timing, along with the optimum ignition timing that improves acceleration. Across the board, everyone who rode the yellow test QuadRacers, noticed this marked improvement in increased engine output, especially in the low to mid rpm range. There were also gearing changes and a new countershaft to improve shifting feel.

Next up were revamped suspension settings with new Kashima coating that reduce friction and allow for a definite smoother performance. The 2008 suspension is supple yet firm giving the riders even better steering input and a much smoother ride. The ’08 QuadRacer soaked up both large hits and stutter bumps with ease. The smoother ride was also enhanced with a trick “gripper” seat cover, new rubber mounted bars and new tires with a larger diameter.

Digger Doug was pouring on the praise for the new QuadRacer, “The ‘08 QuadRacer is unbelievable. Over a hundred changes and you can really feel the difference. The power is unbelievable, the suspension is way better, the seat has a great feel, everything is in tune with a rider’s comfort and control. It’s a lot like my race bike.”

Gust went on to comment about the actual on-track performance, “It was amazing. I was out there doing all the jumps on my track on a stock bike. I’ve been racing quads for 20 years and that is something I’ve never ever been able to do. Now, I can do it on this new 08.”

When asked what riders are going to notice most about the ’08, Doug answered: “That’s easy – the suspension and the power. It’s even more race ready than before.”

Doug’s teammates agreed. Chad Wienen said, “Suzuki took a lot from what they learned from the ’07 racing quads and put it into the suspension, motor and transmission of these new bikes. With these improvements, they are even more raceable as a stock ATV, as well as a great all around sport ATV. I know I could go race a stock ’08 and do really well.”

WPSA Series points leader Dustin Wimmer said: “What I noticed most was that the suspension is a lot better – softer a lot of the way around but still able to absorb the big hits. Also, it has much better low end power. Tires are also a lot better. The rubber mounted handlebars and seat are really nice…the seat is a lot like our race seat. The new Engine Management System will help people out on the dry slick tracks. All around, it’s just faster, smoother with better handling. I like it a lot.”

Suzuki, always working to make things better, brought along a contingent of engineers to join in the fun and answer technical questions to the assembled press.

The new bike will be available in August and will come in yellow, white and a new limited edition black model.

Muc-Off High performance Motorcycle Cleaner

Quick Facts:

• Muc-Off is an all over Motorcycle Cleaner, which cuts through grime while protecting your bikes finish
• Muc-Off releases the surface tension of dirt and grime to make cleaning effortless.
• Moisturizing Ingredients to replenish Dull looking Dry Frames and rims and bring out that new factory shine!
• Will not harm seals or Brake disks or brake pads (will not cause glazing) like other brands
• Fully biodegradable
• Alkaline based
• Safe on carbon fiber
• Retail of $11.96

Muc-Off Motorcycle Cleaner is an all over cleaner that cuts through dirt and grime, while protecting your bikes finish.

Its unique cleaning formula makes life easy regardless of the weather conditions or time of year.

Muc-Off has an incredibly effective cleaning formula that also cares for your bikes delicate finishes. It contains no harmful acids, CFC’s or solvents and is alkaline based and fully biodegradable.

Muc-Off is completely safe on anodizing, paintwork, suspension seals, rubber, carbon fiber, disc brake pads and more importantly the user too! The formula cuts through oil and grime quickly and safely leaving your whole bike sparkling clean.

Muc-Off was created in 1995 as an advanced all over bicycle cleaner which was safe to use on all parts and materials.

From this single product a complete portfolio of products has been created in the bicycle, motorcycle, car, dirt bike, RV and marine industries.

contact For more information about Muc-Off’s product range, visit www.niksindustries.com

BRP Launches Can-Am DS 450 Accessories

Press Release –

While there are many new products coming to market for the new Can-Am® DS 450 sport ATVs, only one group of products are designed and engineered by the same people that designed and engineered the industry’s hottest new ATV. BRP now offers a new line of performance and protection parts for the DS 450.

For boosting performance, there are fully adjustable KYB front shocks with high- and low-speed calibration, front and rear sprockets and a premium chain.

Added protection is available with nerf bars, an aluminum front bumper, full skid plate protection and a-arm protectors. Customizing the look of the DS 450 is easy with a full selection of colorful parts, including front grill and handlebar wind deflectors.

Genuine BRP accessories are a great choice because they look good, fit perfectly and meet the same quality standards as the vehicle. And when installed by a BRP dealer at delivery, they are covered by the vehicle warranty.

See a Can-Am ATV dealer for more information, or can-am.brp.com.

Traci Cecco in Pursuit of 6th GNCC Championship

Press Release –

Girlyz Pro ATV Racer, Traci Cecco has the kind of natural beauty you might expect to see on the cover of a women’s fashion magazine.

Fortunately for the world of four wheel racing, she is instead, out shredding through the countryside smokin’ the competition on her Yamaha YFZ450.

An active positive roll model for young girls coming up in this world, she is anything but a just a pretty face smiling for the camera. A woman with true grit, talent and determination, she has taken quad racing to a new level.

At a little past the half way point of the GNCC (Grand National Cross Country) ATV Championship, Traci has taken seven out of eight possible overall wins and given the competition something to worry about again.

What’s her secret to success? The age old combination of absolute commitment to hard work and training coupled with experience and tenacity. She trains as hard as the men, competes in triathlons to keep in tip top shape, and when it comes time to deliver the real thing, she comes through.

Winning isn’t new for this veteran pro racer, she is consistent and expects this of herself at every race, putting together a race program that makes sense and has earned her five GNCC Championships already.

No stranger to putting a full minute gap in front of the second place rider, Traci has established herself as the premier woman in her class, the one to beat, the one to catch, a seemingly daunting task for the competition and something that rarely happens.

Traci started riding quads when she was 10 years old and has won numerous championships since starting to race at the age of 16. With 5 GNCC Women’s Class Championships under her belt, she is in pursuit of her 6th and it’s looking good so far.

Not one to let the boys have all the fun, she is the first female racer to win a GNCC Overall and was the recipient of the 2003 GNCC “Swamp Fox Award” given to riders showing true grit and sportsmanship under pressure.

Cecco pushes hard and is no stranger to overcoming the obstacles. In 2004 she broke her arm in a crash during the race but continued on to finish second. In 2003 she had to win three out of the last four events to take the championship.

With determination and a cool head, she wrapped it up on the last lap of the final race, many times working her way through the pack in those last races to get it done.

Traci will continue to race for the championship at Round Nine of the GNCC Championship series, September 1-2 at Mountain Ridge, Sumerset PA.

If you get a chance to make it to one of these events, you won’t be disappointed. You’ll be able to spot her quite easily out in front on her #201 Yamaha YFZ450 wearing the Girlyz “Vision” Race Gear. Get that autograph and put it proudly on the wall. There are very few women out there like Traci Cecco.

Visit GIRLYZ.COM

How Was The 1998 454 Arctic Cat?

Question:

First of all I have to say I love this magazine and its sister mag Supertrax. Best of the best on the market keep up the good work.

Anyway, I have a friend who is planning on buying a 1998 Arctic 454 quad and I was looking for a review on the net for it but couldn’t find much about it.

Just wondering if you have any experience with it and what it is like overall?

Chad

Response:

Thanks for your email!

We did test the original 454’s some time ago and found them to be durable and functional but not particularly plush riding.

There were some welding issues with the original rear swingarm and shaft drive system. If it hasn’t broken by now – it likely won’t!

I believe this ATV used a “semi” independent rear suspension which “flexed” over bumps. It was a unique system at that time.

As far technology was concerned in 1998, the 454 AC had most of the stuff buyers wanted. Look for low miles and good general over-all condition before buying any used ATV.

Good luck and thanks for the kind words too, they are appreciated.

Motorhead Mark

UPDATED POINTS POSTED AT POWERSPORTSTOUR.COM

Press Release –

With just three races left this season, John Natalie, Jr. has moved to within just eight points of WPSA PowerSports ATV Tour SuperQuad Pro 450 Riders’ Championship leader Dustin Wimmer.

Natalie (No. 13 Elka, Maxxis/Honda), will celebrate his 32nd birthday tomorrow with the knowlege that his right back in the points chase. Natalie swept both Rounds 6 and 7 at Virginia Motorsports Park, proving he has rebounded from injuries sustained in a crash during practice earlier this year.

Wimmer (No. 191 MSR, Pro Taper, Yoshimura/Suzuki) still holds the point, however, going into the next round, scheduled for July 21-22 at Wild Cat Creek MX in Indiana.

In the QuadTerrain Pro Stock points, Jesse West (No. 888 West Racing/Arctic Cat) has moved to just three points behind leader Scott Kilby (No. 207 Warnert Racing/Can-Am).

In the SuperQuad Pro 450 Manufacturers’ Championship, Honda edged into Suzuki’s lead and now sits just 14 points back. Kawasaki, with strong finishes from its factory duo, moved to third on the board.

Can-Am continues to lead the points in the QuadTerrain Pro Stock manufacturers’ chase, but Arctic Cat remains in contention, just 14 points back.

Goodyear carbon fiber drive belt available online

Press Release –

The Goodyear Gatorback Sport ATV belt that created excitement when introduced earlier this year is now available on-line.

Goodyear Gatorback Sport is the first Continuously Variable Transmission or CVT belt with carbon fiber reinforcement in its body construction, according to Tom Lee, product manager for the belt line.

“Quad riders need precise, immediate throttle response and off-road durability,” said Lee. “Threadlike strands of carbon fiber that are strong, flexible and weigh much less than steel of similar strength are aligned in the rubber compound to provide added stiffness across the width of the belt.”

He said conventional CVT belt sidewalls can glaze and char from heat buildup when engaged with pulleys under extreme loads. Materials from the top width of the belt then turn down and inward, creating vibrations that can quickly destroy the belt.

“Gatorback Sport regulates itself under extreme events,” said Lee. “Its carbon fiber in the rubber compound allows desired edge slippage without losing top width. When extreme demand subsides, the edges self-heal and the belt again picks up the load.” He added that that tests show significantly reduced belt weight loss and improved top width wear without sacrificing pulley grip.

Gatorback Sport’s performance was born from race technology developed for NASCAR Nextel Cup Series teams last year and used first by Hendrick Motorsports to help add horsepower to the car driven by eventual Cup Series Champion Jimmy Johnson.

“We took what we learned at the track about carbon fiber and adapted it to help develop the belt for all-terrain vehicles,” said lee. “Its performance earns it the Gatorback name, joining a growing family of popular Gatorback automotive belts that are used by all major NASCAR Cup Series teams and are available in auto part stores and service centers.”

Gatorback Sport’s lateral strength comes from carbon fiber, but its longitudinal strength comes from Goodyear Flexten aramid cords traveling the circumference of the belt. Flexten minimizes stretch, stabilizes overall length and maximizes horsepower transmission.

“It all adds up to predictable tension performance,” said Lee, “and tension is as important to belts as air pressure is to tires.”

Gatorback Sport’s dimensions precisely duplicate most major ATV manufacturers’ original equipment profiles and measurements for top width, length and sidewalls to ensure proper fits. The belt’s top width range is 17 to 35 millimeters or 0.68 to 1.37 inches, while its length range is 679 to 1106 mm or 26.75 to 43.56 inches.

Enthusiasts can order Gatorback Sport ATV belts online by going to denniskirk.com and selecting “Engine & Transmission” under the “Off Road” category or by visiting rockymountainatv.com and selecting “Drive Belts under the “Drive” category.

A Little Nytro Packs a Big Bang

The shaft driven Nitro FRX90R is powered by a peppy 86cc single overhead cam 4-stroke with a 3-speed semi-automatic heel/toe shifter with reverse.

At first, this 3-gear concept was a bit confusing for our young rider having just come off a CVT, but after a brief lesson and a rip or two around our test track he got right into it.

Taking the time to teach your child to shift can open the door for future fun on a sport ATV or a dirt bike. The Nitro’s throttle limiter will also come in handy while you’re teaching your son or daughter the ins and outs of shifting. Reverse is also a big plus for an ATV in this category.

The Nitro FRX90R is a great bargain considering its feature load and power package. At $1,495 CDN (approximately $1,376 USD) plus freight, PDI and taxes, it’s priced significantly less than the youth offerings from the competition that weigh in at nearly double the price.

By saving this kind of money you can afford to outfit your kid with full riding and safety gear and have enough dough left over to gas up the Nytro for the entire season and still end up with spare change in your shorts.

One aspect that breeds skepticism in buyers is the availability of parts for these offshore ATVs. To battle this, Midwest includes its own worry-free 6 months parts and labor warranty. If for some reason you encounter an issue, you can be assured that it will be looked after and downtime will be minimal.

Visit MidwestCanada.com to see its complete lineup and call 1-866-899-7979 to find a dealer in your area.