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Inbound Outboard

Earlier this season we informed you of an International Trade Commission ruling imposing a hefty 22.5 percent tariff on Yamaha outboard motors imported from Japan into North America.

The ruling has been successfully appealed by Yamaha and no tariff will be imposed. The original dumping complaint was launched by Brunswick Corporation, the parent company of Mercury Marine.

Unison’s 150cc Desert Cat

The 150cc Desert Cat boasts the same aggressive styling as Unison’s leading 50cc and 90cc models, but packs more power to tackle extreme hill and trail riding chores. Double A-arms up front and an extended rear swing arm suspension assist in delivering a smoother ride over rough terrain.

The 150cc Desert Cat is powered by a 4-stroke air cooled single cylinder engine while the rear wheels are spun with an automatic CVT connected to chain drive to the rear axel. Braking is no challenge with hydraulic disc brakes activated by either a hand lever or foot pedal. Fire it up with the electric start or a backup kick start.

Dealers!! We invite you to visit Unison’s display at the Canadian Powersports Dealer Expo March 11th – 12th at the Toronto Congress Centre. Visit CPDE.CA for free registration.

Visit Unison’s website at unison-atv.com or call (626) 455-0578.

ITP Launches 14 Inch Tire & Wheel Kits


ITP proves they are the leader in the ATV market yet again with the big Indianapolis Dealer Expo launch of its most recent product; 14” tires (Mud Lite XTR Tires, wheels (C-Series Type 7 Aluminum Wheels) and kits (Mud Lite XTR Kits). When ATV riders thought their vehicles couldn’t get any hotter, ITP’s advanced thinking meets both the needs and wants of the 2005 ATV enthusiast.

The Indianapolis Powersports Dealer Expo is the largest dealer event in the powersports industry within North America. Suppliers, distributors and dealers from across the continent come together to work deals, negotiate pricing, launch new lines, etc. ITP made the big announcement and product launch of their new 14” tires, wheels and kits, on the first day of the event (February 19th, 2005), driving in tons of visitor to their booth. As the largest distributor of ITP in Canada, MOTOVAN was the first distributors on the scene to learn all the details of this new and innovative product:

C-Series Type 7 Aluminum Wheels
These all new, lightweight aluminum wheels incorporate a six-window design that build on all of the advantages that have made the ITP C-Series wheel famous. Their innovative 14” diameter results in a lower tire sidewall, providing a whole new level of handling and performance due to reduced sidewall flex. Other features of the C-Series Type 7 aluminum wheels include a bright, machined finish and a tough clear coat for lasting good looks.

Mud Lite XTR Tires (Xtreme Terrain Radial)
The Mud Lite XTR Tires are the industry’s first Xtreme Terrain Radial tire. Developed through extensive research and development, the Mud Lite XTR combines the award winning technology of both the Mud Lit and the 589 M/S tire to produce the smoothest riding mud tire on the market. Super aggressive tread, light weight, and a radial construction, this revolutionary 14” tire is an excellent all round trail/mud choice. Lower profile sidewalls results in less flex and a dramatic improvement in handling and rider confidence.

Mud Lite XTR Kits
Combining the Mud Lite XTR tires and the C-Series Type 7 wheels will provide ATV riders with the single biggest improvement in handling of your sport/utility ATV. These kits will provide the smoothest, most confidence-inspiring ride you will ever find in a mud oriented trail tire. Developed and tested on the latest independent rear suspension ATV models, ITP’s Mud Lite XTR kits demonstrate dramatic improvements in handling, ride, traction, braking and durability.

“ITP’s new C-Series Type 7, 14” aluminum wheel and Mud Lite XTR tires have pushed the boundaries of the ATV riding experience. Improved handling, new levels of steering control, paired with an awesome look; this will be a huge seller for both ITP and MOTOVAN” quotes Fred Mercier. “With the recent rise in popularity of various reality TV vehicle (motorcycle/car/etc.) modification shows, the general population as well as powersports enthusiasts are more into supping-up their rides than ever before. 14” wheels and low profile tires are exactly what the ATV market has been waiting for.”

For more details on the C-Series Type 7 aluminum wheels, Mud Lite XTR tires or the Mud Lite XTR kits, please see your local powersports dealer and ask to see the MOTOVAN 2005 MOTO Catalog, scheduled for release in the next few weeks.



The response to preregistration for the first annual Canadian Powersports Dealer Expo has been nothing short of phenomenal. Dealers from across Canada continue to call and register on-line daily to ensure they’ll be pre-credentialed when they arrive at Canada’s only Powersports Trade Show. WestJet airlines are providing special discount air fares for dealers flying to Toronto for CPDE. Book with WestJet by calling 1-888-493-7853 and quote QC #2797 for your automatic flight discount.

While the response to preregistration has been exceptional – there’s good reasons for the intensity dealers have shown for the show. Preregistered dealers will be immediately entered in a draw for a European Adventure Vacation, a big screen TV and entertainment system and weekend get-away packages for two. On top of these great prizes, Jim Rasmus, the Powersports Industry’s foremost retail expert and the featured speaker at the Indy Expo for 11 years – will be hosting FREE retail counseling seminars at CPDE. These 90 minute seminars will cover topics ranging from improving your retail environment at your Powersports store to guidance on purchasing retail advertising.

“This kind of information is so valuable in today’s competitive Powersports retail environment. Dealers’ profit margins are being stretched and competition is fierce in many markets. No Powersports dealer can afford to operate his or her business in a vacuum – knowledge is power and Rasmus is Powersports marketing torque for dealers interested in increasing margins and profitability” commented CPDE’s John Hildebrandt.

Rasmus will hold four Retail Seminars throughout the two days of CPDE. Dealers must be preregistered to attend the seminars.

Preregister by visiting www.cpde.ca or calling (705) 286-3304. Show admission is free to preregistered dealers, $20.00 at the gate.



Scott Optics has taken a step forward with the introduction of the Lounge Sunglass. These shades combine contemporary styling and a wide range of frame and lens colors such as Matte Black, Brown Forest, Dark Blue, Black Yellow Fade.

The Lounge is a sunglass which will keep you looking good at the track or when you’re just hanging out with friends.

Visit scottusa.com for more details.

Jim Rasmus at The Canadian Powersports Dealer Expo


The Canadian Powersports Dealer Expo (CPDE) set for March 11th and 12th at the Toronto Congress Centre has added another incredible incentive for dealers across Canada to attend this premier event. Retail Design Associates (RDA) of Roseville, California, President and Founder, Jim Rasmus, will deliver two information packed retail seminars per day covering retail store design, retail marketing, advertising and maximizing sales and profits for Powersport Industry dealers. Jim has been a featured speaker at the Indianapolis, Indiana, Indy Dealer Expo the past 11 years.

Rasmus commented on the Canadian Powersports Industry: “I am truly excited to be able to communicate with Canadian Powersports Retailers at CPDE. I’m convinced Canadian dealers can benefit from the concepts and principles I’ve shared with thousands of Powersports retailers across the continent. Each seminar is an intense 90 minute presentation which is sure to trigger inspiration and ideas with dealers in attendance. Come ready to learn and increase your profitability!”

Rasmus and RDA have provided services to notable businesses like Arlen Ness, Honda Lafayette, Snake River Yamaha, Ground Up Customs and are currently working with Kawasaki USA, American Iron Horse, the Spader Group and many other powersport entities.

There will be four 90 minute seminars – two on Friday, two on Saturday – available only to pre-registered and pre-credentialed dealers. There will be no walk-in registration for these Seminars.

Jim Rasmus has offered one more incredible value as part of his attendance at CPDE this year – the first 10 Powersports Stores to contact RDA directly at (916) 784-6600 will be able to book a one-on-one appointment with Jim for a private 30 minute consultation on your store!

This is an incredible opportunity to have the industry’s foremost expert on retail design, marketing and promotion evaluate your business and offer his advice – FREE OF CHARGE! Rasmus asks dealers to contact his office directly as time and numbers are limited on this offer.

Visit CPDE.ca for online dealer registration.

Beauties on the Beast


We thought it might be fun to take one of the meanest looking ATVs on the market, the Yamaha 660 Grizzly, and kick it up a notch.

After hours of deliberation, the answer was clear: new wheels and rubber! How about four black-finished C-Series 9-inch ITP Rims surrounded by the fattest, most aggressive, claws-out, trail-hungry tires available on the market: ITP Mud Lites! Remember the way your mouth waters when you’re about to eat a thick, juicy steak? Yep, that’s the feeling you get when you see these bad boys!

Keep in mind, the stamped aluminum stock rims are pretty nice, but if you really want to mark your territory on the trails, zip up! ITP has this one taken care of.

Let’s start with ITP’s newly expanded line of C-Series one-piece aluminum wheels. The third variance of this highly successful wheel line has a vibrant black powder-coat finish that does more for your quad’s appearance than you could possibly imagine.

These wheels are also available in machined and polished options and the addition of a 9×8 size in two common bolt patterns opens up the customization window for owners of Sport machines who prefer a wider range of rear tire selection.

Mud Lites are all-purpose meats, extremely competent as both mud and trail tires.
They allow you to rip through the trails with complete disregard for bogs and mud pits yet their unique center tread provides an even and smooth ride.

Angled shoulder lugs help them shine in the dirt. Computer aided technology has resulted in one of the lightest mud/trail tire lines available on the market.

Visit ITPtires.com for their full model lineup.

Polaris 2-UP?


It’s strongly rumored Polaris is working on a two passenger ATV to be introduced by next summer.

Of course, we’ve commented many times on the likelihood of Polaris joining Bombardier and Arctic Cat with a 2-up version of the capable and popular ATP 500 HO.

However, we suspect if Polaris is working on a competitive offering (and why wouldn’t they be?), it will likely be based more closely on the IRS equipped Sportsman chassis.

Wouldn’t it be interesting to see a full-on 600, 700 or 800 twin twofer? Stay tuned.



L. B. Manufacturing Inc. entered the market with Yamaha Rhino cabs and Rhino accessories. These new Beaver Pro products are in growing demand and customers are finding the hard cab with removable doors enclosure very useful for work or play. It is perfect for the hunting, farming, fishing, commercial and recreational enthusiast.

L. B. Manufacturing Inc. is continuously launching new Rhino accessories so keep checking rhinoaccessories.com for updates.

Contact information Luc Babineau, Marketing Manager at lucb@beaverpro.com or call 506-388-3335.

Photo Contest Results


The long-awaited results are in from our All-Terrain Vehicle Magazine photo contest (See Volume 6, Issue #2 for photos).

From a whopping 14,009 votes cast, the results were as follows:

1. A – (6937 votes – 49.52% )
2. D – (6683 votes – 47.71% )
3. E – (144 votes – 1.03% )
4. B – (70 votes – 0.50% )
5. C – (54 votes – 0.39% )
6. I – (32 votes – 0.23% )
7. F – (27 votes – 0.19% )
8. H – (27 votes – 0.19% )
9. G – (21 votes – 0.15% )
10. J – (14 votes – 0.10% )

Thanks to all participants and continue to send your photos to us and share your adventures with the rest of the ATV community!