All-Terrain Vehicle Magazine is now available at Stater Bros stores across the US starting with Volume 7, issue number 1.

Every issue of All-Terrain Vehicle Magazine is packed with product evaluations, tourism destinations and inside views from a team of the most qualified journalists and riders in the industry.

ATV enthusiast now have greater access to this incredible resource.

Press Release

The “alliance” announced in August, 2001 between Kawasaki Heavy Industries, Ltd., (KHI) and Suzuki Motor Corporation (SMC) will now focus on potential exchanges of indirect resources, rather than on direct OEM product exchanges. It was originally formed as a mechanism to allow sharing of parts sourcing, platform production of OEM units, and joint development of new products.

Following a successful three year arrangement, both companies have considered factors related to sales volume, profitability, customer reaction, influence on brand image, and competitiveness of each OEM product. The two brands have jointly agreed that more focused, independent development activity will serve to further enhance their respective brand identities with their loyal customer bases.

This modification to the alliance relationship will mean that OEM product sales will be discontinued, and the following models will not be available from Kawasaki, effective with the 2007 model year: KSF400A, KLX125A/B, KSF80A, KSF50A, KDX50A

KHI product development has been accelerated during the initial alliance phase, as more resources were able to be placed against brand-specific product needs. The company will continue to develop new models to replace some of the above.

Achieving significant savings in development resources was a primary goal of the relationship with SMC, and having done that, KHI is in a stronger position for investment spending against future product introductions. The market environment is such that expectations for new technologies and their product applications are ongoing, and KHI is intent on continuing to deliver excellence in these areas.

The alliance with SMC, and its benefits to our dealers, will be reviewed on a regular basis. Joint activity will be determined based on careful review of the effect it will have on both retail profitability and customer loyalty.

If you own an ATV, chances are your electrical system relies on a battery made by Yuasa. This brand name has more equity in the recreational powersports world than Javex does at your local laundromat.

Not surprisingly, Polaris recently awarded Yuasa its coveted Three Star Cost improvement award and most importantly for you as a consumer, its Grade “A” Quality Achievement Award.

Polaris subjects its vendors to rigorous quality standards to ensure every component will deliver the highest performance, durability and reliability under the most severe use conditions.

As a result of endorsements like this it’s no surprise Yuasa is the number one manufacturer and distributor of batteries for the recreational powersports industry.

Go to yuasabatteries.com.

All-Terrain Vehicle Magazine is now available at Gander Mountain stores across the US.

All-Terrain Vehicle Magazine is packed with exclusive editorial opinion from a team of the most qualified journalists and riders in the industry. You’ll find product evaluations, tourism destinations and inside views from the industry’s best in every issue!

ATV enthusiast now have greater access to this incredible resource.

Press Release – KYMCO USA, exclusive North American distributor of KYMCO brand scooters and ATVs, has become an official 2005 sponsor of Team Sheriff Racing, a unique community education program developed by deputies from the Los Angeles County Sheriff’s Office.

With their NHRA (National Hot Rod Association) police race cars and Formula One CCS (Championship Cup Series) police race motorcycles, Team Sheriff travels up and down the West coast to race tracks and school presentations, as well as making regular appearances at community, industry, and media events.

The goal of Team Sheriff is to reach out to young people to educate them about the dangers of drugs, gangs, impaired driving, and illegal street racing. The cars and bikes are raced by the deputy-drivers and supported by sponsors including KYMCO USA.

KYMCO’s sponsorship includes the donation of Super 9 model scooter for use as a support vehicle at the track. According to Deputy Churney, on busy race days, as many as 15 off-duty deputies staff Team Sheriff Racing, and the Super 9 scooter will facilitate movement.

It will especially help at spread-out venues like Pomona Raceway, one of the 3 major tracks, including Las Vegas and Sonoma, visited by Team Sheriff. Churney said the Super 9 would not only be practical transportation, but also an asset in drawing the attention of young people because “it looks gnarly.”

Visit sheriffsracing.com for more details.