Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA) have brought together one of the most comprehensive and diverse displays of Yamaha products ever seen in one location for the 2016 Los Angeles Auto Show in downtown Los Angeles.

Now through November 27, the “One Yamaha” display comprises a widely diverse collection of Yamaha manufactured products from Side-by-Side vehicles, Motorcycles, Watercraft, Marine Engines, Snowmobiles, e-bike systems, unmanned helicopters, golf cars to music and professional audio equipment.

Visitors to the “The Garage” and GO Exhibit at the Los Angeles Auto Show will witness the range of products in unique and interactive displays that will allow gear, gadget, motorsports and music enthusiasts to touch and feel the products and talk to Yamaha employees and product experts about the various models on display.

The One Yamaha display was inspired by YMUS President Terry Okawa based on the concept of showing the world just how diverse and varied Yamaha brand products have become. Bob Starr, YMUS’s national corporate communications manager, and Dave Jewell, YCA marketing communications manager, spoke to VIP guests and media during a reception in “The Garage” on November 17.

“Yamaha is unlike any other company in the world with a diverse product line and passion that spans every lifestyle and every age,” Starr said. “Yamaha is bringing together its many product segments under one roof at the Los Angeles Auto Show to symbolize the company’s commitment to manufacturing the most robust and varied line of powersports, mobility, music and audio products that’s ever been assembled under a single brand.”

“When most people think of Yamaha, they envision either a powersports product or musical instrument, yet they are inevitably surprised when they get to experience the breadth of product offered by ‘One Yamaha,'” notes Jewell. “We are here at the Los Angeles Auto Show to build that awareness and branding, by displaying a vast collection of products that our shared customers would love to have in their ‘Garage.'”

The full line of Yamaha product segments that are represented within the company’s Los Angeles Auto Show exhibits include motorcycles, ATV and Side-by-Side vehicles, snowmobiles, outboard engines, Skeeter Bass Boats, Waverunners, Jetboats, Golf Cars, generators, pressure washers, RMAX unmanned helicopters, JWX-2 Wheelchairs, eBike systems, Yamalube products, and Yamaha music and pro audio products.

BRP (TSX:DOO) today marked the opening of its state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories.

Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global after-sales function, participated in the ribbon-cutting ceremony before employees, media and the general public.

“BRP’s seven product lines are sold in over 100 countries through 4,200 dealers,” said Soucy. “We continue to implement a series of initiatives that allow BRP to remain a reference in the powersports industry worldwide. This training institute, one of five that cover our regions across five continents, is a focused investment to better equip our U.S. network to deliver an excellent customer service.”

“We are grateful to the Village of Sturtevant and the Racine County Economic Development Corporation for their support in the creation of this world-class training institute that has allowed us to create and secure over 20 full-time positions. The new institute will bring around 500 visitors a year to the region,” said Villemure. “The Evinrude brand has a storied relationship with South Eastern Wisconsin and BRP is excited to open up this new chapter.”

Technicians from dealerships all over North and South America will be fully trained and certified on all Ski-Doo, Sea-Doo, Rotax and Can-Am products in this new institute, alongside the existing Evinrude training center.

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.

brp.com

Yamaha Motor Corp., USA supported racers dominated the leading national and regional Side-by-Side (SxS) and ATV racing series in 2016 aboard the YXZ1000R pure sport SxS and class-leading YFZ450R sport ATV. The exciting season was recently capped with Yamaha-supported factory racers Dustin Nelson and Corry Weller claiming the top two spots in the Lucas Oil Regional Off-Road Racing Series (LORORS) of Arizona and the recent Lucas Oil Racing Shootout.

This past weekend, Nelson and Weller were named champion and runner-up, respectively, of the Production 1000 class in the Arizona LORORS. Following his LORORS championship in the Southern California series, Nelson finished the Arizona LORORS with seven wins, never falling below second place. Combined with Weller’s wins, the YXZ1000R led 9 of 10 rounds, and held the top two spots on the podium in eight. The two racers also took the top in-class positions in this year’s Lucas Oil Racing Shootout, with Nelson finishing in first. In October, Nelson also won Arizona’s LORORS Challenge Cup in the Production 1000 UTV class while piloting the YXZ1000R.

“Yamaha’s YXZ1000R has changed the sport of Side-by-Side racing, and it’s been super exciting to be such a big part of its inaugural year on the track and on the podium,” Weller said. “From the West Coast Lucas Oil series to the Midwest TORC series, we’re collecting trophies and championships. The YXZ makes such a great racing package, and the competition’s belt-based CVTs just can’t match the YXZ’s driveline efficiency and durability.”

Weller also won The Off-Road Championship (TORC) series last month in the series’ first ever Pro Stock UTV Championship. Weller’s victory at TORC marked the YXZ1000R’s first national championship as well as the first championship won by a woman in any TORC class. In addition, three-time PRO 2WD and current PRO 4WD championship truck driver C.J. Greaves drove a YXZ in the final TORC round and Cup Race in Crandon, Wisconsin, sweeping the weekend in the Pro Stock UTV class and capping a dominating presence in the series.

“The success of the YXZ1000R in just over a year after its launch is a testament to Yamaha’s undeniable leadership in the world of off-road racing,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager. “We’re excited to see the YXZ dominate the racing circuit in its debut, and look forward to this continuing for years to come, as the YFZ450R already has – this year being no exception.”

Winning his fifth straight ATV motocross (MX) championship, AMA Pro ATV champion Chad Wienen made history this year, becoming the second all-time greatest racer in ATV MX history. In Wienen’s five years of ATV MX racing, he won a total of 30 rounds, while placing on the podium in all 52 rounds he competed in aboard his Wienen Motorsports/SSI YFZ450R.

Bringing another win for the YFZ450R, N-Fab/Am-Pro/Moto-XPerts Yamaha-sponsored Walker Fowler won his second straight Grand National Cross Country (GNCC) championship in the XC1 Pro ATV class at only 23 years of age. Fowler dominated with a significant lead throughout the series, with seven first place finishes, clinching his championship before the final race.

“For another consecutive year, Chad and Walker have proven the YFZ450R is the sport ATV to beat,” said Donnie Luce, Yamaha’s Off-Road / ATV coordinator. “With the two being such powerhouses on the off-road circuit for so long, it’s great to see drivers with Dustin and Corry’s impressive resume enter – and dominate – the SxS racing world.”

Nelson, Weller, Wienen and Fowler will be recognized on their racing success this year at Yamaha’s Wall of Champions event in December. This special ceremony symbolizes Yamaha racers’ accomplishments and contributions from the racetrack to their local communities annually. This is the first year Weller joins the wall, alongside Nelson, Wienen and Fowler, who were added in previous years, alongside other Yamaha Racing greats such as GNCC Hall of Famer Bill Ballance, and AMA Motocross Hall of Famer Rick Johnson.

Yamaha Motor Corporation, USA, (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia.

For more information on Yamaha, visit yamahamotorsports.com

Can-Am has big plans with the Can-Am 500 NASCAR Sprint Cup race this weekend in Phoenix, Ariz.

Along with its title sponsorship efforts at the Can-Am 500 race, Can-Am will hold a racing day press conference, make a special announcement, hold a live music concert featuring The Offspring and also share two separate pre-race videos utilizing the impressive new 2017 Can-Am Maverick X3 side-by-side vehicle.

In addition to the Sunday agenda and racing itself, Can-Am has also produced a creative promotional “desert racing themed” competition for the Can-Am 500, featuring a Maverick X3 side-by-side vehicle, GoFAS No. 32 NASCAR (Kappa/Cyclops Gear) Sprint Cup driver Jeffrey Earnhardt and the swiftest cat on the planet, the Cheetah.

Who will win this race between these three speed demons? Find out HERE

Another video, “The Challenge,” is also planned; pitting Earnhardt in his No. 32 vs. Daytona President Chip Wile, behind the wheel of a Maverick X3 in the Arizona desert. This video will feature a couple of other surprises as well.

As you may recall, BRP announced August 17, 2016, at its dealer show in Orlando, Fla., that the Can-Am brand will be present on the NASCAR circuit for the next two years through its collaboration with the GoFAS No.32 NASCAR Sprint Cup series racing team, in association with the Kappa and Cyclops Gear brands.

One of those key title sponsorship opportunities was for the Can-Am 500, or the semi-final race in the Chase for the NASCAR Sprint Cup at Phoenix International Raceway.

The Can-Am 500 will determine which four drivers will make the Championship as the Eliminator Round’s final four.

The Can-Am 500 is slated for 12:30 p.m. (Phoenix time), this Sunday, Nov. 13, 2016 at PIR.

Yamaha Motor Finance Corp., USA, (YMFUS) today announced it has launched an all-new credit card program that is available through all Yamaha dealers starting November 1, 2016. This important Yamaha-exclusive consumer financing tool is replacing an outgoing program that had been managed by various banks over the last 20 years.

“Yamaha will maintain the key features our dealers and customers value, while providing the program directly through our captive finance company,” says Kim Ruiz, Vice-President of Yamaha Motor Corp., USA (YMUS) and President and CEO of YMFUS. “The new credit card moves Yamaha closer to our dealers and customers, allowing us to better understand and fulfill their needs.”

The new program provides an easy to use application process and instant approvals to qualifying customers when they are considering a new purchase, and the revolving line of credit provided by the card translates to repeat purchases. YMFUS is supporting the card with low, attractive special financing promotions and expects the new program to serve as the primary financing source for many of Yamaha’s products, including Motorcycles, ATV’s, Side-by-Side vehicles and Personal Watercraft.

“Offering a long-term solution for a credit card program was critical to maintaining our leadership position in the powersports lending industry by providing Yamaha dealers and customers the most complete array of financing solutions,” says Jeff Young, executive vice president and COO of YMFUS. “This highly innovative solution not only provides program continuity, it also gives our dealers and customers the certainty of a Yamaha-backed program. Yamaha’s capital supports it and Yamaha manages it – that’s a very different model than the previous bank-managed program.”

YMUS launched Yamaha Motor Finance last year to initially focus on first-time and limited credit buyers, enabling its dealers to expand their business in a segment underserved by traditional banks and lenders. This new credit card program will allow Yamaha Motor Finance to expand its focus to “Prime” consumers and take over a program that has provided financing solutions to more than one million customers.

Yamaha Motor Finance has expanded its staff at its headquarters in Cypress, California, to manage the new program. The credit cards will be issued by WebBank, Member FDIC.

Yamaha Motor Finance Corporation, USA, (YMFUS) was created by Yamaha Motor Corp., USA, (YMUS) to provide a new captive financing solution to powersports consumers. YMFUS operates throughout YMUS’s nationwide network of dealers financing Yamaha products and supporting Yamaha customers.

Yamaha Motor Corporation, USA, (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include motorcycles, ATVs and Side-by-Side vehicles, outboard motors, personal watercraft, boats, snowmobiles, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Georgia, Wisconsin and Alabama, as well as factory operations in Georgia, Tennessee, Texas and Missouri.

For more information on Yamaha, visit yamahamotorsports.com.